Online Video Archives | AdExchanger https://www.adexchanger.com/category/online-video/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 02 Jul 2024 16:37:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Online Video Archives | AdExchanger https://www.adexchanger.com/category/online-video/ 32 32 Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/ https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/#respond Tue, 02 Jul 2024 16:15:34 +0000 https://www.adexchanger.com/?p=407550 Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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]]> https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/feed/ 0 Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms https://www.adexchanger.com/online-video/googles-adoption-of-new-in-stream-outstream-standards-could-spell-disaster-for-some-online-video-platforms/ Mon, 18 Mar 2024 04:45:36 +0000 https://www.adexchanger.com/?p=397727 Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new industry standard definitions for instream and outstream video. Some publishers and video ad platforms are wondering whether the joke is on them. A large chunk of previously premium inventory – as in inventory that sellers previously sold as “premium” […]

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