Daily News Roundup Archives | AdExchanger

Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen

AdExchanger — Mon, 08 Jul 2024 04:03:55 +0000

Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.

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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political

AdExchanger — Wed, 03 Jul 2024 04:03:17 +0000

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?

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TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat

AdExchanger — Tue, 02 Jul 2024 04:03:53 +0000

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations.

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Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends

AdExchanger — Mon, 01 Jul 2024 04:03:26 +0000

Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren't making many upfront deals.

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Why Mix Modeling Isn’t Enough; The New Sports Ad Arbitrage

AdExchanger — Fri, 28 Jun 2024 04:03:43 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling; others call it marketing mix modeling. Regardless, there’s a noticeable uptick in advertisers incorporating MMM into ad measurement programs. But MMM is old fashioned. It doesn’t involve user-level data, takes weeks (if not months) to […]

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Is Social Media Still Cool?; Claritas Searches For A Buyer

AdExchanger — Thu, 27 Jun 2024 04:03:53 +0000

Social media companies don't want to be called "social media" anymore. Plus: Claritas has hired Jefferies as a banker and is pursuing a sale.

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Platforms Can’t Stem The Tide Of Political Ads; Black Boxes Inspire A Crop Of Analytics Startups

AdExchanger — Wed, 26 Jun 2024 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poli-Ticking You Off 2024 is shaping up to be the worst year ever for political ad overload. Americans are already revolting against the deluge of text messages from political campaigns (and from scammers, too), The Wall Street Journal reports. But the flood of […]

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Robots.txt Can’t Fight Generative AI; Streamers On The Margins

AdExchanger — Tue, 25 Jun 2024 04:03:13 +0000

Generative AI is breaking established internet etiquette to sate a bottomless appetite for training data. Also: The streaming wars continue.

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The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue

AdExchanger — Mon, 24 Jun 2024 04:03:47 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year the much-derided SSP category found itself in the middle of the action. On Friday, Adweek reported that Sonobi is up for sale – it has been for sale since […]

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Playing Palais Politics; Can X Win Back Big Brands – Or Anyone Else?

AdExchanger — Fri, 21 Jun 2024 04:03:33 +0000

AI was a hot topic at Cannes Lions, while Elon Musk used the festival as a shot at redemption for X. Plus: Expect more crypto ads this year.

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