Online Advertising Archives | AdExchanger

Comic: Snow Annoying

Kevvo — Fri, 29 Dec 2023 05:15:24 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy New Year!

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The Google Garden: There Is A Better Way

AdExchanger — Tue, 02 Mar 2021 05:35:10 +0000

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. “Upon the uncharted Island of Imagination in the middle of the Lake of Let’s-Pretend lives the ghastly Google and his retinue of gorgeous Google […]

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Future Crimes And The Internet Of Tomorrow: What Do You Want The Web To Be In A Few Years?

AdExchanger — Mon, 22 Feb 2021 05:35:38 +0000

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. How would you feel if a proverbial Big Brother controlled all data access and processing on the web? There are certain […]

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Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report

James Hercher — Tue, 07 May 2019 21:02:57 +0000

Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed $100 billion after totaling $88 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report. The report, which is conducted by PwC, uses Comscore media metrics to measure audience totals and time spent […]

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Senators Crack Down On Facebook And Other Platforms With A Bill To Regulate Online Political Ads

Allison Schiff — Thu, 19 Oct 2017 19:54:11 +0000

If lawmakers have anything to do with it, political ads on Facebook, Google, Twitter and other online platforms may soon be subject to the same disclosure requirements as traditional political advertising. Senators introduced a bipartisan bill on Thursday to do just that, prompted by revelations of Russian meddling before and during the 2016 US presidential […]

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Mobile Thrives, But Desktop Is Still Very Much Alive

Allison Schiff — Thu, 21 May 2015 21:15:30 +0000

Over the last five years, the InterContinental Hotels Group went from $2 million in mobile booking revenue to just under $1 billion. But that doesn’t mean IHG has any plans to chuck its desktop experience, said Michael Menis, the company’s SVP of digital and voice channels, speaking at ad:tech San Francisco on Thursday in a […]

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The Book Of Fraud: A Marketer’s Guide To Bots, Fake Domains And Other Dirty Deeds In Online Advertising

Ryan Joe — Mon, 15 Dec 2014 05:49:17 +0000

The rise of automation has made the ad-buying and selling process more informed and efficient, but it’s also provided an outlet for fraudsters to profit. After all, if machines conduct more transactions that used to take place between two humans over the phone, there’s less human oversight. Additionally, ad ops teams, excited by the […]

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White Ops And ANA Partner To See What’s The What With Bots

Allison Schiff — Mon, 14 Jul 2014 14:01:43 +0000

There’s a digital ad fraud outbreak – one that gobbles up roughly $14 billion in advertising spend and between 25 and 50% of ad spend per campaign. White Ops CEO and cofounder Michael Tiffany likens the landscape to a cholera outbreak. Bots cause their devastation in a certain corner of the web and move on. White […]

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Programmatic, Private Exchanges Attract Interest From Advertisers

Kelly Liyakasa — Fri, 20 Sep 2013 15:20:24 +0000

A “significant jump” in the number of advertisers tapping into programmatic platforms – 39% of advertisers now take advantage of these technologies – indicates interest is on the upswing on the buy side. According to the Online Advertisers Survey Report 2013 by digital marketing research company Econsultancy in partnership with Rubicon Project, the number of […]

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Native Scale; Standardizing Mobile

AdExchanger — Thu, 29 Aug 2013 04:03:04 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Scale The native advertising buzz continues to vibrate. In Ad Age, Alex Kantrowitz identifies six top native ad networks and outlines their attributes in a feature piece. The list includes BuzzFeed, Nativo and more. The Media Kitchen’s chief digital officer and venture maven, […]

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