privacy sandbox testing Archives | AdExchanger https://www.adexchanger.com/tag/privacy-sandbox-testing/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 27 Jun 2024 19:59:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png privacy sandbox testing Archives | AdExchanger https://www.adexchanger.com/tag/privacy-sandbox-testing/ 32 32 Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon https://www.adexchanger.com/privacy/criteo-the-privacy-sandbox-is-not-ready-yet-but-could-be-if-google-makes-certain-changes-soon/ https://www.adexchanger.com/privacy/criteo-the-privacy-sandbox-is-not-ready-yet-but-could-be-if-google-makes-certain-changes-soon/#respond Thu, 27 Jun 2024 12:00:20 +0000 https://www.adexchanger.com/?p=407027 Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average. […]

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]]> https://www.adexchanger.com/privacy/criteo-the-privacy-sandbox-is-not-ready-yet-but-could-be-if-google-makes-certain-changes-soon/feed/ 0 Ad Tech Companies Should Test The Privacy Sandbox, Even Though It’s Still ‘A Train Wreck’ https://www.adexchanger.com/privacy/ad-tech-companies-should-test-the-privacy-sandbox-even-though-its-still-a-train-wreck/ Wed, 15 May 2024 15:54:43 +0000 https://www.adexchanger.com/?p=403750 Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Fast-forward to today, and Google says there are hundreds actively building infrastructure to support testing now that the APIs have become generally available. There’s been an enormous internal effort inside Chrome to “get as many companies as possible […]

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]]> Privacy Sandbox Isn’t Passing The Test https://www.adexchanger.com/the-big-story/privacy-sandbox-isnt-passing-the-test/ Thu, 07 Mar 2024 10:05:52 +0000 https://www.adexchanger.com/?p=397039 In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

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]]> Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) https://www.adexchanger.com/privacy/google-plans-to-ring-in-the-new-year-with-third-party-cookie-deprecation-for-real/ Thu, 14 Dec 2023 14:00:18 +0000 https://www.adexchanger.com/?p=391411 Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. When enabled, it will automatically cut off a website’s access to third-party cookies. On Jan. 4, Chrome will activate Tracking Protection for 1% of a randomly selected group of Chrome users […]

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]]> Does The Privacy Sandbox Have An Awareness Problem? https://www.adexchanger.com/data-privacy-roundup/does-the-privacy-sandbox-have-an-awareness-problem/ Mon, 02 Oct 2023 05:00:27 +0000 https://www.adexchanger.com/?p=386283 At Programmatic IO in New York earlier this week, as I left a session to grab some lunch, a smiling young man handed me a little survey card and a pen. (I can say “young man” because I’m old.) Anyway, I looked down at the card and saw the Privacy Sandbox logo at the top. […]

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]]> Google Is Creating A Panel To Feed Its Conversion Models https://www.adexchanger.com/data-exchanges/google-is-creating-a-panel-to-feed-its-conversion-models/ Tue, 16 Aug 2022 14:00:59 +0000 https://www.adexchanger.com/?p=249063 Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM) – and Google is recruiting participants for an online panel through a partnership with Gallup. The panel will serve as a truth set to validate the models Google uses to estimate online conversions across its […]

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]]> Amazon Is On Its First Madison Ave Charm Offensive; Giving Agencies Their Due https://www.adexchanger.com/ad-exchange-news/tuesday-31052022/ Tue, 31 May 2022 04:03:02 +0000 https://www.adexchanger.com/?p=206184 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advertising Amazon Amazon is a top-10 global ad business, and it’s been able to achieve that status without doing all the things that platforms typically do to butter up the guys with the budget (feting advertisers with open bars and hosting glitzy, star-studded events). […]

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