Commerce Media Archives | AdExchanger https://www.adexchanger.com/tag/commerce-media/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 01 Jul 2024 19:35:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Commerce Media Archives | AdExchanger https://www.adexchanger.com/tag/commerce-media/ 32 32 How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales https://www.adexchanger.com/commerce/how-old-school-retailers-like-academy-are-getting-hip-and-adapting-to-digital-first-sales/ https://www.adexchanger.com/commerce/how-old-school-retailers-like-academy-are-getting-hip-and-adapting-to-digital-first-sales/#respond Tue, 02 Jul 2024 05:33:12 +0000 https://www.adexchanger.com/?p=407494 Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […]

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]]> https://www.adexchanger.com/commerce/how-old-school-retailers-like-academy-are-getting-hip-and-adapting-to-digital-first-sales/feed/ 0 The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media https://www.adexchanger.com/commerce/the-trade-desk-adds-cvs-retail-data-and-relishes-the-small-wins-in-retail-media/ Tue, 18 Jun 2024 07:00:48 +0000 https://www.adexchanger.com/?p=406394 Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test a self-serve DSP for targeting and attributing programmatic campaigns using the pharmacy chain’s first-party data and loyalty program. In a […]

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]]> Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs https://www.adexchanger.com/commerce/why-the-false-advertising-lawsuit-against-poppi-is-bad-news-for-rmns/ Thu, 06 Jun 2024 04:44:16 +0000 https://www.adexchanger.com/?p=405069 A recent trend of false advertising class-action suits has plagued the food and CPG industry. The latest product in the hot seat is Poppi, a digital-native soda brand facing a class-action suit disputing its “prebiotic” and “gut healthy” marketing claims. According to the complaint, soda drinkers must consume four cans a day at least to […]

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]]> Comic: Smart Bet https://www.adexchanger.com/comic-strip/comic-smart-bet/ Fri, 17 May 2024 04:15:33 +0000 https://www.adexchanger.com/?p=403784 Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

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]]> Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10 https://www.adexchanger.com/daily-news-roundup/monday-06052024/ Mon, 06 May 2024 04:03:11 +0000 https://www.adexchanger.com/?p=402069 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Block And Tackle The sense of urgency about ad blocking has dissipated.  But ad blocking didn’t go away. It’s actually become a more baseline feature for web browsing.  The new Safari version includes a tool called Web Eraser, which isn’t exactly an ad […]

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]]> Commerce Media at the Tipping Point https://www.adexchanger.com/exclusivereport/commerce-media-at-the-tipping-point/ Fri, 01 Mar 2024 18:53:03 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=396720 Commerce media is now among the fastest-growing areas of the ad industry. At the start of 2024, AdExchanger partnered with Fluent to survey more than 150 decision-makers from leading brands, agencies, and publishers serving a range of industry sectors. The results of that survey are part of a new report that provides key insights, including […]

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]]> Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9% https://www.adexchanger.com/online-advertising/who-said-display-is-dead-pubmatic-grows-banner-budgets-by-9/ Tue, 27 Feb 2024 05:45:14 +0000 https://www.adexchanger.com/?p=396419 Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. Well, it looks like advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year-over-year revenue growth, with a total of $84.6 million in […]

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]]> MikMak And Circana Partner To Connect In-Store Data To Digital CPG Marketing https://www.adexchanger.com/commerce/mikmak-and-circana-partner-to-connect-in-store-data-to-digital-cpg-marketing/ Tue, 12 Dec 2023 15:09:04 +0000 https://www.adexchanger.com/?p=391269 MikMak, an ecommerce ad analytics company that began as an online add-to-cart specialist, is figuring out more and more how to get things in a physical shopping cart. More than half of MikMak’s clients are brands carried in brick-and-mortar grocers, said founder and CEO Rachel Tipograph. “So one of the things that we needed to […]

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]]> Retail Advertisers Battle Ad Platforms Obsessed With Discounts https://www.adexchanger.com/commerce/retail-advertisers-battle-ad-platforms-obsessed-with-discounts/ Fri, 17 Nov 2023 06:03:51 +0000 https://www.adexchanger.com/?p=389625 Hey readers, welcome to the AdExchanger Commerce newsletter. This week, we examine the three big holiday shopping trends this year: markdowns, huge discounts and major sales deals. See what I did there? Seriously, though, many forces are driving down prices this holiday season, and this pricing pressure will have major consequences for ecommerce advertisers. Macro-gloom […]

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]]> Omnicom Plants Its Flag In Commerce Media With An $835 Million Deal For Flywheel Digital https://www.adexchanger.com/commerce/omnicom-plants-its-flag-in-commerce-media-with-an-835-million-deal-for-flywheel-digital/ Mon, 30 Oct 2023 19:08:25 +0000 https://www.adexchanger.com/?p=388318 The holdcos really want to cash in on the retail and commerce media trend. On Monday, Omnicom entered the ecommerce marketplace services space in a big way with an $835 million deal to buy Flywheel Digital. Founded in 2014, Flywheel was one of the first players in the now-crowded category of Amazon ad agency specialists. […]

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