CTV Archives | AdExchanger https://www.adexchanger.com/category/tv/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 28 Jun 2024 19:08:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png CTV Archives | AdExchanger https://www.adexchanger.com/category/tv/ 32 32 What’s Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen https://www.adexchanger.com/tv/whats-next-for-hyphametrics-after-a-leadership-shuffle-and-a-brief-break-from-battling-nielsen/ https://www.adexchanger.com/tv/whats-next-for-hyphametrics-after-a-leadership-shuffle-and-a-brief-break-from-battling-nielsen/#respond Tue, 25 Jun 2024 13:45:43 +0000 https://www.adexchanger.com/?p=406757 HyphaMetrics CEO Chris Wilson stepped down after just a year and a half. Company President Joanna Drews is resuming the role of CEO, which she previously held between 2019, when she co-founded the company, and early 2023 when Wilson took the reins.

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]]> https://www.adexchanger.com/tv/whats-next-for-hyphametrics-after-a-leadership-shuffle-and-a-brief-break-from-battling-nielsen/feed/ 0 Disney Expands Its Audience Graph And Clean Room Tech Beyond The US https://www.adexchanger.com/tv-2/disney-expands-its-audience-graph-and-clean-room-tech-beyond-the-us/ https://www.adexchanger.com/tv-2/disney-expands-its-audience-graph-and-clean-room-tech-beyond-the-us/#respond Mon, 24 Jun 2024 12:00:05 +0000 https://www.adexchanger.com/?p=406610 Disney expands its audience graph and clean room tech to Latin America, marking the first time it's available outside the US. The announcement precedes the launch of Disney+ with ads in Latin America.

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]]> https://www.adexchanger.com/tv-2/disney-expands-its-audience-graph-and-clean-room-tech-beyond-the-us/feed/ 0 What TV Advertisers Need To Know About Outcomes https://www.adexchanger.com/measurement/what-tv-advertisers-need-to-know-about-outcomes/ Thu, 20 Jun 2024 04:56:25 +0000 https://www.adexchanger.com/?p=406467 Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it's risky to hyperfocus on sales and purchases at the expense of brand advertising.

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]]> SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price https://www.adexchanger.com/tv/ssps-are-taking-over-the-ctv-market-and-buyers-are-paying-the-price/ Thu, 20 Jun 2024 04:45:43 +0000 https://www.adexchanger.com/?p=406490 SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been […]

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]]> Roku Will Pass More Data In The Bidstream https://www.adexchanger.com/tv/roku-will-pass-more-data-in-the-bid-stream/ Wed, 12 Jun 2024 12:30:01 +0000 https://www.adexchanger.com/?p=406027 Roku unveils what it's calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand.

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]]> Madhive Acquires Frequence In A Push For Local Omnichannel Budgets https://www.adexchanger.com/tv/madhive-acquires-frequence-in-a-push-for-local-omnichannel-budgets/ Tue, 11 Jun 2024 12:00:45 +0000 https://www.adexchanger.com/?p=405900 TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers.

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]]> E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk’s OpenPass https://www.adexchanger.com/programmatic/e-w-scripps-is-the-first-ctv-publisher-to-adopt-the-trade-desks-openpass/ Mon, 10 Jun 2024 13:00:36 +0000 https://www.adexchanger.com/?p=405223 E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk's single sign-on product for user authentication.

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]]> Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming https://www.adexchanger.com/streaming/seedtag-acquires-beachfront-for-deeper-roots-in-tv-and-streaming/ Mon, 03 Jun 2024 13:00:11 +0000 https://www.adexchanger.com/?p=404906 Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.

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]]> Dunkin’ Parent Company Runs On Ad Tech Consolidation https://www.adexchanger.com/tv/dunkin-parent-company-runs-on-ad-tech-consolidation/ Thu, 30 May 2024 13:31:16 +0000 https://www.adexchanger.com/?p=404747 Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its TV playbook to better manage reach and frequency in streaming media campaigns.

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]]> Inscape’s Founder Launches A New Venture For CTV Revenue Optimization https://www.adexchanger.com/tv/inscapes-founder-launches-a-new-venture-for-ctv-revenue-optimization/ Tue, 28 May 2024 13:45:38 +0000 https://www.adexchanger.com/?p=404503 As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address the issue, Zeev Neumeier, founder of Inscape Data, is launching a new venture called GraySwan.

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