Privacy Archives | AdExchanger

Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon

Thu, 27 Jun 2024 12:00:20 +0000

Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average. […]

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Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Mon, 17 Jun 2024 06:00:03 +0000

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla. The acquisition, announced on Monday, came together quickly, said Mozilla CEO Laura Chambers, who declined to share a deal price. Mozilla had initially been talking to Anonym, which uses […]

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Qonsent Is Merging With A Blockchain Provider To Launch A Full-Stack Privacy Tech Startup

Wed, 12 Jun 2024 14:00:01 +0000

The co-founders of a new privacy tech startup called Precise.ai are two names you’ll probably recognize: Adam Helfgott and Jesse Redniss. Helfgott is a founder and the former CEO of TV ad platform Madhive, and Redniss was a data strategy executive at WarnerMedia and Turner before launching Qonsent in 2021, a solutions provider for user […]

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TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company

Mon, 20 May 2024 18:45:11 +0000

SSP, meet PET. Supply-side platform TrustX has been spun out of publisher trade group Digital Content Next (DCN) and is now housed within a newly formed company called Symitri, which is developing privacy-enhancing technologies for programmatic advertising. As part of the deal, which was announced on Monday, Symitri is getting $5 million in funding from […]

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Ad Tech Companies Should Test The Privacy Sandbox, Even Though It’s Still ‘A Train Wreck’

Wed, 15 May 2024 15:54:43 +0000

Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Fast-forward to today, and Google says there are hundreds actively building infrastructure to support testing now that the APIs have become generally available. There’s been an enormous internal effort inside Chrome to “get as many companies as possible […]

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The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?

Thu, 25 Apr 2024 17:32:37 +0000

President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent company, ByteDance, sells the platform within a year. We asked the experts what marketers and media buyers should do to prepare for the possible ban.

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Google Won’t Pull Cookies In 2024

Tue, 23 Apr 2024 21:45:07 +0000

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.

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How This Kid-Focused Media Company Balances Privacy And Ad Measurement

Fri, 19 Apr 2024 05:00:34 +0000

Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.

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Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My Ads

Tue, 09 Apr 2024 10:01:25 +0000

In moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer. She was brutally honest about her struggles to reconcile her values with the imperatives of the large agency holding […]

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7 Things You Should Know About California’s Privacy Watchdog

Thu, 04 Apr 2024 16:12:12 +0000

There will soon be 15 – count ‘em 15 – state privacy laws on the books in the US. (Kentucky’s privacy bill is sitting on the governor’s desk waiting for a signature as we speak.) But in the absence of comprehensive federal privacy legislation, many companies treat California’s privacy law – the nation’s strictest – as a de […]

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