Publishers Archives | AdExchanger https://live-adexchanger.pantheonsite.io/category/publishers/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 02 Jul 2024 16:37:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Publishers Archives | AdExchanger https://live-adexchanger.pantheonsite.io/category/publishers/ 32 32 Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/ https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/#respond Tue, 02 Jul 2024 16:15:34 +0000 https://www.adexchanger.com/?p=407550 Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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]]> https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/feed/ 0 NYT’s Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance https://www.adexchanger.com/publishers/nyts-joy-robins-on-returning-to-programmatic-keeping-things-premium-and-news-avoidance/ https://www.adexchanger.com/publishers/nyts-joy-robins-on-returning-to-programmatic-keeping-things-premium-and-news-avoidance/#respond Mon, 24 Jun 2024 15:43:43 +0000 https://www.adexchanger.com/?p=406686 Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It’s an omnium gatherum of agency holding companies, ad platforms, ad tech vendors, brands, retailers and traditional publishers, including The New York Times, busily buying, selling and striking deals in the sunshine. […]

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]]> https://www.adexchanger.com/publishers/nyts-joy-robins-on-returning-to-programmatic-keeping-things-premium-and-news-avoidance/feed/ 0 How Future Plans To Elevate Publisher-Provided Ad Tech https://www.adexchanger.com/publishers/how-future-plans-to-elevate-publisher-provided-ad-tech/ Mon, 03 Jun 2024 13:00:57 +0000 https://www.adexchanger.com/?p=404896 The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties. The UK-based media holding company – which counts over 200 pubs in its portfolio, including Tom’s Guide, Marie Claire, PC Gamer […]

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]]> Perion Shutters Content IQ, Its Made-For-Advertising Division https://www.adexchanger.com/publishers/perion-shutters-content-iq-its-made-for-advertising-division/ Wed, 29 May 2024 11:56:15 +0000 https://www.adexchanger.com/?p=404628 Laptop fans can rest a little easier. Some of the most notorious made-for-advertising websites on the internet are now no more. These sites had been operated for years by Content IQ, a so-called (and self-described) “digital-first media company” that also offered highly questionable monetization services. Citing findings from ad tech metadata startup Sincera, AdExchanger recently […]

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]]> Morning Brew On Why It’s Sticking With Direct https://www.adexchanger.com/publishers/morning-brew-on-why-its-sticking-with-direct/ Wed, 29 May 2024 05:00:57 +0000 https://www.adexchanger.com/?p=404546 Late last year, Morning Brew hired Sara Badler, a longtime programmatic advertising executive, as its chief commercial officer. Badler previously led programmatic monetization for Dotdash Meredith and The New York Times. But this move doesn’t mean that Morning Brew, which built its business on direct, is planning to change its approach to monetization. Programmatic is […]

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]]> TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company https://www.adexchanger.com/publishers/trustx-is-now-a-subsidiary-of-a-newly-created-privacy-tech-company/ Mon, 20 May 2024 18:45:11 +0000 https://www.adexchanger.com/?p=404112 SSP, meet PET. Supply-side platform TrustX has been spun out of publisher trade group Digital Content Next (DCN) and is now housed within a newly formed company called Symitri, which is developing privacy-enhancing technologies for programmatic advertising. As part of the deal, which was announced on Monday, Symitri is getting $5 million in funding from […]

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]]> Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck https://www.adexchanger.com/publishers/shadier-than-forbes-premium-publishers-are-partnering-with-content-farms-to-make-a-quick-programmatic-buck/ Tue, 14 May 2024 10:00:52 +0000 https://www.adexchanger.com/?p=403613 “Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed Soviet-era scientific expedition to drill a hole tens of thousands of feet into the Earth’s crust. But it could easily double as a headline for the latest ad tech exposé. The story referenced above appears […]

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]]> BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business https://www.adexchanger.com/publishers/buzzfeed-still-sees-ai-as-the-savior-of-its-slumping-ad-business/ Tue, 14 May 2024 01:45:43 +0000 https://www.adexchanger.com/?p=403603 BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily declined since it went public at the end of 2021, which continued in its Q1 earnings report on Monday. Ad revenue dropped 22% YOY to $21.4 million. Content revenue […]

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]]> News Corp Earnings Illustrate The News Industry’s Ad Woes https://www.adexchanger.com/publishers/news-corp-earnings-illustrate-the-news-industrys-ad-woes/ Thu, 09 May 2024 14:47:05 +0000 https://www.adexchanger.com/?p=402913 News orgs are still struggling to monetize with ads, if News Corp’s earnings report on Wednesday is any indication. The company’s total Q3 revenue – it operates on a different fiscal calendar than most companies – was $2.42 billion, down 1% YOY. This was due in large part to a decline in ad revenue across […]

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]]> Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic https://www.adexchanger.com/publishers/dotdash-meredith-looks-to-ai-partnerships-to-protect-its-search-traffic-growth/ Wed, 08 May 2024 17:49:28 +0000 https://www.adexchanger.com/?p=402832 Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to collaborating with generative AI companies, “some [publishers] may go through various stages of resisting that,” said IAC CEO Joey Levin. “But I do expect that others will follow over time.” Levin probably didn’t intend to […]

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