Mobile Archives | AdExchanger https://www.adexchanger.com/category/mobile/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 20 Jun 2024 12:07:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Mobile Archives | AdExchanger https://www.adexchanger.com/category/mobile/ 32 32 Verve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million https://www.adexchanger.com/mobile/verve-acquires-jun-group-a-mobile-video-and-gaming-network-for-185-million/ Thu, 20 Jun 2024 06:01:28 +0000 https://www.adexchanger.com/?p=406515 Verve strikes again. This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped up Jun Group, a mobile video and gaming ad business, for $185 million, the companies announced on Tuesday. It was a fortuitous deal for Verve. Advantage Solutions, the commerce tech company that owned Jun Group, […]

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]]> Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework https://www.adexchanger.com/mobile/apple-is-quietly-replacing-skadnetwork-and-pcm-with-a-new-ad-attribution-framework/ Tue, 11 Jun 2024 05:00:18 +0000 https://www.adexchanger.com/?p=405923 Hey, Siri. Did Apple announce a “web eraser” feature at its Worldwide Developers Conference on Monday, as expected, which had publishers freaking out because they thought it would be like a built-in ad blocker for Safari? No. But Apple did announce a partnership with OpenAI that will incorporate ChatGPT into all of its products that […]

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]]> Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting https://www.adexchanger.com/mobile/verve-capitalizes-on-the-pet-trend-with-on-device-cohort-based-targeting/ Mon, 29 Apr 2024 10:00:35 +0000 https://www.adexchanger.com/?p=401315 Google’s decision to delay third-party cookie deprecation in Chrome until next year dominated the ad trade headlines last week. But when it comes to signal loss, mobile developers have already been there and done that. Apple released its AppTrackingTransparency framework in April 2021 (after a delay of its own, mind you). App developers and their […]

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]]> AppsFlyer Ends The Year With Another Acquisition https://www.adexchanger.com/mobile/appsflyer-ends-the-year-with-another-acquisition/ Tue, 05 Dec 2023 13:00:22 +0000 https://www.adexchanger.com/?p=390545 AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app data to forecast performance, identify growth areas and detect ad revenue anomalies. Uncovering issues with campaign performance or a piece of creative – then drilling down to […]

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]]> Despite Signal Loss, CTV-To-Mobile Retargeting Can Work https://www.adexchanger.com/tv/despite-signal-loss-ctv-to-mobile-retargeting-can-work/ Mon, 04 Dec 2023 14:00:03 +0000 https://www.adexchanger.com/?p=390699 Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.

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]]> This App Is Using AI To Reach People With A High Likelihood To Stay Loyal https://www.adexchanger.com/mobile/this-app-is-using-ai-to-reach-people-with-a-high-likelihood-to-stay-loyal/ Mon, 06 Nov 2023 06:05:35 +0000 https://www.adexchanger.com/?p=388568 Many developers specifically target Apple device owners because they’re known to spend more on in-app purchases than people who own an Android device. But Mode Mobile has a very different target audience in mind: budget-conscious Android users looking to generate a little extra income. Mode owns an app called Earn that lets people collect in-app […]

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]]> AppLovin Had An Impressive Q2, Crediting Its Investments In AI https://www.adexchanger.com/mobile/applovin-had-an-impressive-q2-crediting-its-investments-in-ai/ Thu, 10 Aug 2023 12:49:50 +0000 https://www.adexchanger.com/?p=382073 Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0, the latest version of its AI-based ad tech platform, which the company released last quarter. Axon uses predictive machine learning to target app-install ads to […]

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]]> Meta Is Reverting To SKAdNetwork 3 Due To A Bug In Apple’s Attribution Tech https://www.adexchanger.com/mobile/meta-is-reverting-to-skadnetwork-3-due-to-a-bug-in-apples-attribution-tech/ Mon, 07 Aug 2023 14:08:10 +0000 https://www.adexchanger.com/?p=381836 Less than two weeks after finally ramping up its adoption of SKAdNetwork 4 (SKAN 4), Meta is rolling back to version 3 following a bug in Apple’s system that messed with conversion values. The bug was first uncovered late last month by mobile attribution provider Singular, which submitted a bug report to Apple after its […]

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]]> Petal Ads Hopes To Blossom With Global Advertisers https://www.adexchanger.com/mobile/petal-ads-hopes-to-blossom-with-global-advertisers/ Mon, 24 Jul 2023 16:15:23 +0000 https://www.adexchanger.com/?p=380889 Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS.

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]]> How Meta Has (Or Hasn’t) Responded To A Major Account Overspend Error Two Weeks Later https://www.adexchanger.com/mobile/how-meta-has-or-hasnt-responded-to-a-major-account-overspend-error-two-weeks-later/ Mon, 08 May 2023 07:55:26 +0000 https://www.adexchanger.com/?p=372380 Two weeks ago now, in the wee hours of April 23, the Meta ad platform misfired and blew a hole in the budgets of thousands of advertisers. It only took a few hours, but tens of millions of dollars, likely even hundreds of millions, were misappropriated by Meta. And the company has been dealing (or […]

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