ctv ooh Archives | AdExchanger https://www.adexchanger.com/tag/ctv-ooh/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 02 Jul 2024 18:34:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png ctv ooh Archives | AdExchanger https://www.adexchanger.com/tag/ctv-ooh/ 32 32 This Startup Is Serving Up A Cocktail Of CTV And DOOH https://www.adexchanger.com/ctv-roundup/this-startup-is-serving-up-a-cocktail-of-ctv-and-dooh/ https://www.adexchanger.com/ctv-roundup/this-startup-is-serving-up-a-cocktail-of-ctv-and-dooh/#respond Wed, 03 Jul 2024 04:55:06 +0000 https://www.adexchanger.com/?p=407561 BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.

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]]> https://www.adexchanger.com/ctv-roundup/this-startup-is-serving-up-a-cocktail-of-ctv-and-dooh/feed/ 0 How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming https://www.adexchanger.com/tv/how-loop-media-is-looping-advertisers-into-out-of-home-streaming/ Tue, 20 Feb 2024 06:00:13 +0000 https://www.adexchanger.com/?p=396013 Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give "sorta CTV" a try.

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]]> Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen https://www.adexchanger.com/digital-out-of-home/ad-tech-companies-are-trying-to-make-ctv-out-of-home-happen/ Fri, 15 Dec 2023 06:00:22 +0000 https://www.adexchanger.com/?p=391417 Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible.

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