DOOH TV Archives | AdExchanger https://www.adexchanger.com/tag/dooh-tv/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 02 Jul 2024 18:34:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png DOOH TV Archives | AdExchanger https://www.adexchanger.com/tag/dooh-tv/ 32 32 This Startup Is Serving Up A Cocktail Of CTV And DOOH https://www.adexchanger.com/ctv-roundup/this-startup-is-serving-up-a-cocktail-of-ctv-and-dooh/ https://www.adexchanger.com/ctv-roundup/this-startup-is-serving-up-a-cocktail-of-ctv-and-dooh/#respond Wed, 03 Jul 2024 04:55:06 +0000 https://www.adexchanger.com/?p=407561 BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.

The post This Startup Is Serving Up A Cocktail Of CTV And DOOH appeared first on AdExchanger.

]]> https://www.adexchanger.com/ctv-roundup/this-startup-is-serving-up-a-cocktail-of-ctv-and-dooh/feed/ 0 Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen https://www.adexchanger.com/digital-out-of-home/ad-tech-companies-are-trying-to-make-ctv-out-of-home-happen/ Fri, 15 Dec 2023 06:00:22 +0000 https://www.adexchanger.com/?p=391417 Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible.

The post Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen appeared first on AdExchanger.

]]> This Streamer Is Creating The Right ‘Atmosphere’ For OOH Viewing https://www.adexchanger.com/digital-tv/this-streamer-is-creating-the-right-atmosphere-for-ooh-viewing/ Mon, 10 Apr 2023 15:11:45 +0000 https://www.adexchanger.com/?p=369736 Not all streaming services are designed for the living room TV. Some companies are finding their niche reaching audiences in public.

The post This Streamer Is Creating The Right ‘Atmosphere’ For OOH Viewing appeared first on AdExchanger.

]]>