OOH TV Archives | AdExchanger https://www.adexchanger.com/tag/ooh-tv/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 02 Jul 2024 18:34:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png OOH TV Archives | AdExchanger https://www.adexchanger.com/tag/ooh-tv/ 32 32 This Startup Is Serving Up A Cocktail Of CTV And DOOH https://www.adexchanger.com/ctv-roundup/this-startup-is-serving-up-a-cocktail-of-ctv-and-dooh/ https://www.adexchanger.com/ctv-roundup/this-startup-is-serving-up-a-cocktail-of-ctv-and-dooh/#respond Wed, 03 Jul 2024 04:55:06 +0000 https://www.adexchanger.com/?p=407561 BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.

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]]> https://www.adexchanger.com/ctv-roundup/this-startup-is-serving-up-a-cocktail-of-ctv-and-dooh/feed/ 0 iSpot Acquires Tunity To Help Measure Out-Of-Home TV Viewing https://www.adexchanger.com/digital-tv/ispot-acquires-tunity-to-help-measure-out-of-home-tv-viewing/ Wed, 02 Mar 2022 12:00:26 +0000 https://www.adexchanger.com/?p=188006 People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday, iSpot.tv announced its acquisition of Tunity, an app that helps users watch TVs in public spaces by streaming the audio through a user’s mobile device. This is iSpot’s third deal in 14 months. (iSpot bought […]

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