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Comic: Feeding The Graph

Nate Neal — Wed, 03 Jul 2024 04:15:12 +0000

Happy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran in June 2011.

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Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports

Anthony Vargas — Thu, 27 Jun 2024 12:54:30 +0000

Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable. That’s where video games come in. Since 2023, Ally Financial has partnered with youth marketing […]

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Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective

AdExchanger Guest Columnist — Thu, 13 Jun 2024 04:35:59 +0000

A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my role as a digital marketer. The presentation, “The Decade of Delusion,” based on the book Advertising For Skeptics by Bob Hoffman, painted a compelling and alarming picture of digital advertising as a corrupt, wasteful, secretive […]

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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off?

AdExchanger — Wed, 05 Jun 2024 04:03:14 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety reports. With more competition than ever before – […]

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BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business

Anthony Vargas — Tue, 14 May 2024 01:45:43 +0000

BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily declined since it went public at the end of 2021, which continued in its Q1 earnings report on Monday. Ad revenue dropped 22% YOY to $21.4 million. Content revenue […]

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And The News Gets Nothing; Build It Blox By Blox

AdExchanger — Thu, 02 May 2024 04:03:42 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spelling “New” Without News Online news revenue is being throttled around the web. Google freaked out some news industry folks earlier this year when it removed the News tab from search query response pages as part of a test. That’s ominous. X, meanwhile, […]

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AdGPT Exits Stealth To Create AI-Generated Ads For SMBs

Hana Yoo — Wed, 01 May 2024 12:00:03 +0000

It’s like ChatGPT, but for ads. AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday. An advertiser can enter a URL into the AdGPT site, upload a brief or write a quick prompt, such as “I […]

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TTD Is All Systems Ro’; Insta Takes Another TikTok Tactic

AdExchanger — Wed, 01 May 2024 04:03:12 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Seat At The Desk Roku and The Trade Desk announced an expanded partnership timed to the NewFronts, although specific terms of the deal remain obscure, Digiday reports. “The partnership is intended to provide The Trade Desk customers with the ability to leverage […]

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Meta Reports Record Q1 Revenue, But Its Plan For The AI Long Game Has Investors Spooked

Anthony Vargas — Thu, 25 Apr 2024 14:31:36 +0000

Meta’s ad business keeps chugging along, thanks largely to investments in AI-based content recommendation and ad optimization. The company reported its fifth consecutive quarter of revenue growth in its Q1 2024 earnings call on Wednesday. Revenue for the quarter totaled $36.5 billion, a 27% YOY increase, with $35.6 billion coming from ads. It was the […]

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The Trade Desk’s OpenPass Adds Rewards As It Pursues Wider Adoption

Anthony Vargas — Thu, 25 Apr 2024 11:00:58 +0000

Publishers looking to grow their addressable audience just got a new way to entice users to share an email address. The rewarded single sign-on (SSO) provider Bonbon announced on Thursday that it’s integrating with The Trade Desk’s (TTD) OpenPass SSO. Bonbon gives users rewards – such as discounts or chances to win merchandise – for […]

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