social graph Archives | AdExchanger

Comic: Feeding The Graph

Nate Neal — Wed, 03 Jul 2024 04:15:12 +0000

Happy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran in June 2011.

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Douglas Rushkoff And WashPo On Reorganizing Media With The Right Priorities

Alyssa Boyle — Mon, 28 Feb 2022 16:05:12 +0000

A focus on profitability to the exclusion of all else cheapens the great potential of technology to foster human innovation. In the early ’90s, there was an “explosion of collaborative, collective human potential” that started to materialize into a technological renaissance, said media theorist and professor Douglas Rushkoff, kicking off AdExchanger’s Industry Preview event in […]

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Rapleaf Enhancing NetProspex Contact Database, Discusses B2B Social Data

AdExchanger — Tue, 02 Mar 2010 05:07:30 +0000

Rapleaf announced a partnership with NetProspex, as Rapleaf will enhance NetProspex’ marketing contact database with “a social layer of data” with the goal of allowing “B2B marketers to successfully decipher the social demographics of business prospects and customers.” Read the release. Joel Jewitt, Rapleaf’s VP of Business Development, discussed the partnership and B2B social data. […]

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Getting Active With The Social Graph

Ad Traders — Mon, 08 Feb 2010 12:38:16 +0000

“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. The rise of social tools has given the publishing industry an opportunity to leverage connections to increase traffic and time spent with their core audience, while attracting […]

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Rapleaf Focusing On Social Data And Enabling Advertisers To Buy Audiences That Have Affinities With Their Brand Says CEO Hoffman

AdExchanger — Mon, 01 Feb 2010 12:33:46 +0000

Auren Hoffman is CEO of Rapleaf, a company which provides social data about a company’s audience. AdExchanger.com: Tell us about Rapleaf‘s history. AH: Rapleaf’s vision is to understand people. Like Google understands URLs, we want to better understand people. What problem is Rapleaf solving? At our core, we’re about helping companies understand their existing customers […]

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