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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political

AdExchanger — Wed, 03 Jul 2024 04:03:17 +0000

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?

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Bringing Big Tech To Heel By Having Small Tech; Was DEI A ZIRP?

AdExchanger — Tue, 26 Sep 2023 04:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade And Trade-Offs Tech regulation proponents in the US Senate traveled to Belgium last month, where they discussed their EU counterparts’ relative success “bringing Big Tech to heel,” The Information reports. Paul Tang, a Dutch parliamentary rep, said Americans test issues in protracted […]

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The Summer Scoop On PMax; Risky Influence

AdExchanger — Fri, 30 Jun 2023 04:03:22 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AdExchanger team is celebrating our independence with a long weekend off! The daily news roundup will return on Wednesday, July 5. Maxxed Mike Ryan, head of ecommerce insights at Smarter Ecommerce, posted a Twitter thread about the relative performance of Performance Max, […]

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Max’s Launch Day Suffers Hiccups; Advertisers Consider Caving To The “Un-Woke” Mob

AdExchanger — Wed, 24 May 2023 04:03:58 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Max On Tuesday, Warner Bros. Discovery (WBD) officially launched Max, its new streaming service that combines HBO Max and Discovery+ content. But the launch had some technical difficulties. Subscribers complained on social media about the app crashing, streams freezing and difficulties […]

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Twitter Cries Foul On Microsoft AI’s Data Usage; Comedians Bank On TikTok

AdExchanger — Mon, 22 May 2023 04:03:54 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Us In, Or Cut It Out Twitter is ticked off at Microsoft over data use. Elon Musk outlined his grievances in a letter sent by his personal lawyer, Alex Spiro, to Microsoft CEO Satya Nadella on Thursday, The New York Times reports. […]

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AI Is Nigh For Google Search; Streamlining Streaming Sales

AdExchanger — Thu, 11 May 2023 04:03:58 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prompt And Search-umstance Google is ramping up its AI capabilities for its flagship search product, The Drum reports. During its Google I/O developer conference on Wednesday, the company announced it’s launching Search Labs, an experimental program aimed at expanding AI search functionality. The […]

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Doing Things Media Helps Memes Make It Onto The Media Plan

Allison Schiff — Wed, 14 Oct 2020 04:04:15 +0000

Bud Light first contacted Doing Things Media through a DM on Instagram – a fitting introduction for a partnership that revolves around creating and distributing memes on social media. Doing Things Media owns and operates 20 popular meme and viral video accounts across Facebook, Instagram, TikTok and YouTube, including @AnimalsDoingThings, @NoChaser, @AllGasNoBrakesShow and @neatdad. It […]

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