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Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen

AdExchanger — Mon, 08 Jul 2024 04:03:55 +0000

Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.

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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political

AdExchanger — Wed, 03 Jul 2024 04:03:17 +0000

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?

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Privacy Sandbox Isn’t Passing The Test

Sarah Sluis — Thu, 07 Mar 2024 10:05:52 +0000

In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

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DTC Data Isn’t Enough To Fully Inform Retail Advertising – That’s Where Loyalty Programs Come In

AdExchanger Guest Columnist — Tue, 16 Aug 2022 04:35:46 +0000

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. As third-party data becomes scarce, established CPG brands are collecting first-party data through sweepstakes, sampling programs and direct-to-consumer (DTC) commerce. These experiments are fueling new concepts and customized products. But these DTC programs are a […]

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The Big Story: The Lingering Third-Party Cookie

Sarah Sluis — Thu, 28 Jul 2022 16:27:51 +0000

You could argue third-party cookies are already stale – but they just won’t go away. Google just extended their expiration date for another year to the end of 2024. The optimist’s take (glass of milk half full): Privacy Sandbox proposals will have more time to develop. Trials with millions of browser users will start this year, […]

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Comic: “So What Was The Point?”

Nate Neal — Fri, 20 Aug 2021 04:05:05 +0000

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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Comic: Cookie Doctor

Nate Neal — Fri, 23 Jul 2021 04:04:02 +0000

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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The Big Story: The Winners And Losers Of The Cookie Delay

Sarah Sluis — Thu, 01 Jul 2021 17:27:31 +0000

When Google delayed the end of third-party cookies, ad tech’s first reaction was “stunned silence,” said Matt Barash, SVP of global publishing and platform partnerships at Zeotap and a self-described “ad tech socialite.” For this week’s episode, we talk through the fallout of Google’s decision to delay the phaseout of the third-party cookie by nearly […]

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Google Hit With Suit In The UK Over Illegal Tracking; Lawmakers Dig In On Algorithms

AdExchanger — Thu, 29 Apr 2021 04:03:10 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class action lawsuit in the UK alleging that Google illegally tracked 4.4 million iPhone users nearly 10 years ago in England […]

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Working with Identity Solutions in the Post-IDFA Landscape

AdExchanger Content Studio — Tue, 27 Apr 2021 12:00:52 +0000

This article is sponsored by InMobi Exchange. Addressability – how brands can reach specific audiences through advertising – is in the spotlight, as legal frameworks (GPDR, CCPA) and privacy initiatives (Google no longer supporting third-party cookies, Apple depreciating IDFAs) impact user-level targeting. On top of this, the consumer media landscape is now more fragmented than […]

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