dentsu Archives | AdExchanger

Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political

Wed, 03 Jul 2024 04:03:17 +0000

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?

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GARM And Ad Net Zero Release Standards To Measure Carbon Emissions From Media

Mon, 17 Jun 2024 11:49:49 +0000

It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and trade organization Ad Net Zero have spent the past year developing a framework for tracking emissions. The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, is the first iteration of […]

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The Debate Over Premium Content Is Holding Back Programmatic CTV Growth

Fri, 31 May 2024 04:55:29 +0000

While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.

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News Orgs Are Done Begging For Ad Dollars

Wed, 01 May 2024 14:00:03 +0000

Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. As a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms cut […]

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Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data

Fri, 12 Apr 2024 05:00:38 +0000

AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group. And in March, Shirli Zelcer stepped in to lead the group as Dentsu’s first chief data and technology officer. In […]

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Media Disco Launches Self-Serve Ad-Buying Platform For SMBs

Tue, 02 Apr 2024 13:58:18 +0000

Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love, despite having great cumulative dollars to spend. And that’s partially due to access. SMBs lack the resources – the ad tech tools, time, money and people – to assume the media-buying operation across so many […]

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A Marketer’s Guide To Generative AI Startups

Mon, 26 Feb 2024 13:00:12 +0000

Marketers know all about hype. And generative AI is in the middle of a feeding frenzy. While many marketers are working with ChatGPT, which debuted in November 2022, or its competitors, generative AI-focused startups are also building custom products designed for marketers to solve more nuanced or marketing-focused use cases. But with so many new […]

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What’s Behind Big Platform Partnerships?; Walmart’s Vizio Vision

Thu, 15 Feb 2024 05:03:21 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sky Bridges Standalone walled gardens are transforming into an interconnected network of fortresses. It’s not that walled gardens are opening up, exactly, but individual platforms are now actively partnering to allow one-to-one user targeting and other use cases among themselves – but […]

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As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals

Tue, 23 Jan 2024 13:00:03 +0000

The open web can be a scary place for brands. The targeting signals they once relied on are disappearing, and they’re wasting a ton of money on made-for-advertising sites. Instead of casting their net across the entire internet, some marketers are matching their own data to publisher data sets on the open web. Then, they […]

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Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business

Tue, 23 Jan 2024 05:45:28 +0000

In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion (DEI) for underserved communities. There have always been questions about how committed advertisers really are to DEI. Now, however, advertisers seem poised to reverse the tentative steps they’ve already taken. Recent reports indicate agencies and […]

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