Epic Games Archives | AdExchanger

Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political

AdExchanger — Wed, 03 Jul 2024 04:03:17 +0000

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?

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Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports

Anthony Vargas — Thu, 27 Jun 2024 12:54:30 +0000

Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable. That’s where video games come in. Since 2023, Ally Financial has partnered with youth marketing […]

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Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins

AdExchanger — Mon, 20 May 2024 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jury Rigged Google filed a motion on Thursday requesting that a judge – not a jury – decide whether its ad platform gives it a monopoly over the online advertising industry, as is alleged by the DOJ’s Antitrust Division. Google argues it would […]

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What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time

AdExchanger — Tue, 16 Apr 2024 04:03:59 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Make It Make AdSense Google AdSense publishers are in crisis, as their RPMs (revenue per 1,000 impressions) have collapsed since late February, Search Engine Roundtable reports. The official Google support forum has been flooded with hundreds of complaints of RPMs dropping between 60% […]

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SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse

Anthony Vargas — Tue, 02 Apr 2024 04:45:47 +0000

Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a little over three years ago, SuperAwesome was spun off in September in a deal that involved SuperAwesome’s management team reacquiring most of the […]

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Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up

Anthony Vargas — Thu, 28 Mar 2024 21:08:52 +0000

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and Advertiser Perceptions, released during this week’s third annual PlayFronts event. IAB’s study polled 300 advertising decision-makers who currently buy video game […]

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The DMA Is Off To The Races; Brands Are Feeling The First-Party Squeeze

AdExchanger — Mon, 11 Mar 2024 04:03:12 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Days In The Life Of The DMA The EU’s Digital Markets Act had its first enforcement test. Under the DMA, gatekeeper companies – like Apple – must allow alternative app stores on their platforms and third-party payment processors. The yearslong legal battle […]

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AI, Antitrust Or Advertisers: What Will Bring Google Down?

AdExchanger Guest Columnist — Tue, 13 Feb 2024 05:35:01 +0000

Remember, back in the ’90s, when AOL seemed like the internet’s Goliath? Well, Goliath ultimately fell. That brings me to Google, the present-day internet Goliath. The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […]

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You Bought It, But Don’t Own It; The News On No More News

AdExchanger — Mon, 12 Feb 2024 05:03:26 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pwnership Funimation, a Sony-owned online anime show library, has described itself as a way to hold onto harder-to-find content “forever, but there are some restrictions.” Users are finding out what “some restrictions” means, writes Ars Technica. In 2021, Sony acquired Crunchyroll, a larger […]

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MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger)

AdExchanger — Fri, 09 Feb 2024 05:03:21 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real MFA Payday Made-for-advertising is far from a solved problem, but buyers aren’t freaking out about it anymore, Digiday reports. To be fair, they have more pressing concerns. Unlike third-party cookie deprecation, for example, and other intractable technical challenges, MFAs can be […]

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