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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political

AdExchanger — Wed, 03 Jul 2024 04:03:17 +0000

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?

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Google Search Volatility Vortex; YouTube Postpones Co-Viewing Ratings

AdExchanger — Tue, 19 Dec 2023 05:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted an update to Google Search rankings based on open hours where stores or local services plummet from search result pages when they’re closed. But it isn’t just local businesses or happening during open hours. Google […]

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Creatopy Uses $10 Million In Series A Funding To Make Better AI Creative

Hana Yoo — Thu, 19 Oct 2023 04:30:10 +0000

People in marketing face mounting pressure to produce more content across an increasing number of advertising channels and formats. An ad campaign that previously might have used 200 assets now uses 4,000, but the number of creative employees has, at best, stayed the same, said Dan Oros, CEO of AI-driven creative automation company Creatopy. To […]

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