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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political

AdExchanger — Wed, 03 Jul 2024 04:03:17 +0000

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?

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Don’t Be Distracted By Cookie Drama. Google’s Search Changes Are The Real Existential Threat

AdExchanger Guest Columnist — Mon, 20 May 2024 04:35:34 +0000

The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet. Google has once again delayed Chrome’s third-party cookie […]

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For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox

AdExchanger — Tue, 09 Apr 2024 04:03:40 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its AI models would be a terms of service violation. OpenAI fully did this, by the way. The response was mostly […]

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AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out

AdExchanger — Wed, 03 Apr 2024 04:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Side AppLovin continues to expand beyond gaming – this time by investing $50 million in Flip, a shopping app with a social video feed, as part of its $144 million Series C round. Flip will also consolidate to AppLovin’s buy-side ad […]

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Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

AdExchanger Guest Columnist — Thu, 28 Mar 2024 04:35:44 +0000

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising. Sure, that little http text file was key to the evolution and dominance of programmatic advertising – […]

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Apple Tries The PMax Business; The Click Farm Problem Isn’t Getting Better

AdExchanger — Tue, 12 Mar 2024 04:03:18 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the owned-and-operated advertising playbook written by Google and adopted by Meta, not to mention Amazon and Microsoft. For now, the resemblance comes down to how advertisers set campaigns and receive campaign reports. Rather than receiving hands-on […]

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Google’s Privacy Sandbox Isn’t As Bad As Critics Claim

AdExchanger Guest Columnist — Fri, 08 Mar 2024 05:35:30 +0000

Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media. You might expect that I would be very critical of Google Chrome’s impending deprecation of the third-party cookie, and that I would see the emerging Privacy Sandbox APIs as an attempt by […]

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Privacy Sandbox Scrutiny Needs To Dig Deeper To Find Its Real Flaws

AdExchanger Guest Columnist — Wed, 06 Mar 2024 05:35:35 +0000

The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created. All eyes are on the Privacy Sandbox. Much has been said about the advertising use cases it enables, but hardly anything on what it restricts. However, the devil is in the details. Out of the […]

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Prepare For the Worst, But Don’t Expect Cookie Deprecation To Stick

AdExchanger Guest Columnist — Mon, 26 Feb 2024 05:35:18 +0000

When Google finally flipped the switch and stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted as if the sky was falling. Following nearly four years of pronouncements, pushed deadlines, industry committees, and technology tests, Google finally made good on its initial promise. But at the end of the day, it’s […]

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AI, Antitrust Or Advertisers: What Will Bring Google Down?

AdExchanger Guest Columnist — Tue, 13 Feb 2024 05:35:01 +0000

Remember, back in the ’90s, when AOL seemed like the internet’s Goliath? Well, Goliath ultimately fell. That brings me to Google, the present-day internet Goliath. The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […]

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