dave morgan Archives | AdExchanger

Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory

Tue, 02 Jul 2024 16:15:34 +0000

Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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How To Fix Frequency; Can The Future Be D/Ciphered?

Thu, 10 Aug 2023 04:03:49 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks at a time. Shira Ovide of The Washington Post explores how to avoid this unfortunate phenomenon – although it’s not an encouraging report. People can jump […]

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TV In The 2020s: Addressability, Streaming And Better Ad Experiences

Fri, 27 Dec 2019 05:30:21 +0000

The 2010s was a decade of tectonic shifts for the TV industry. Linear TV networks can no longer avoid the digital revolution. As eyeballs shift to streaming platforms and buyers demand more automation and better measurement, new players, like Hulu and Roku, have risen as prime media sellers, while broadcasters evolve their businesses to capture […]

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Streaming Services Must Reevaluate How They Accept Ads From Competitors

Tue, 29 Oct 2019 04:30:50 +0000

With Disney+, Apple TV+, HBO Max and Peacock all hitting the market between this November and April 2020, streaming services will spend big on marketing to attract subscribers and compete for share. In this new landscape, networks will have to reevaluate whether to accept tune-in ads from competitive streaming services. TV networks mentioned in this […]

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Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers

Fri, 25 Oct 2019 04:30:17 +0000

When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT inventory at scale, and use Roku’s ID off platform. Roku is basically trying to make more inventory, powered with better data, available to advertisers, said Frank Sinton, president and founder […]

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Simulmedia Raises $29 Million Series E, With Continued Focus on Linear TV

Wed, 12 Jun 2019 20:00:58 +0000

Simulmedia, one of the OGs of data-driven TV, raised $29 million in Series E funding Wednesday. The funding will go toward research and development as Simulmedia connects to more inventory sources beyond national linear advertising, including local advertising and OTT from authenticated apps from broadcast and cable companies. The cash will also put the profitable […]

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Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market

Tue, 23 Apr 2019 04:30:58 +0000

The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply, […]

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Podcast: Dave Morgan Looks Back On 20 Years Of Startup Life

Thu, 11 Jan 2018 19:34:29 +0000

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Dave Morgan is a singular figure in the advertising industry. The founder of three ad tech companies, each in a way ahead of its time, is our guest on AdExchanger Talks this week. In the late ’90s, Morgan built Real Media, an ad network/ad server […]

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Simulmedia Nabs Forrester’s Cooperstein For CMO Seat

Wed, 28 May 2014 19:01:54 +0000

David Cooperstein, a darling of the digital marketing analyst ecosystem, has exited Forrester Research to join Simulmedia, a company that harnesses data on how some 50 million Americans watch TV everyday. He’ll be Simulmedia’s chief marketing officer, the company revealed Wednesday. Simulmedia has 85 employees. Cooperstein spent close to five years at the analyst firm, […]

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Simulmedia Extended Partnership Is A Bet On Consumer Purchase Data Over Demos

Wed, 22 Jan 2014 16:48:20 +0000

An expanded partnership between Simulmedia and set-top box data company Fourth Wall is part of a larger effort to replace traditional demographic targeting as the basis for ad placement. Instead, Simulmedia is proposing to target TV audiences based on their purchase history, instead of using broad categories like gender and age to determine where and […]

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