IAB Tech Lab Archives | AdExchanger https://www.adexchanger.com/tag/iab-tech-lab/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 02 Jul 2024 16:37:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png IAB Tech Lab Archives | AdExchanger https://www.adexchanger.com/tag/iab-tech-lab/ 32 32 Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/ https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/#respond Tue, 02 Jul 2024 16:15:34 +0000 https://www.adexchanger.com/?p=407550 Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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]]> https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/feed/ 0 Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon https://www.adexchanger.com/privacy/criteo-the-privacy-sandbox-is-not-ready-yet-but-could-be-if-google-makes-certain-changes-soon/ https://www.adexchanger.com/privacy/criteo-the-privacy-sandbox-is-not-ready-yet-but-could-be-if-google-makes-certain-changes-soon/#respond Thu, 27 Jun 2024 12:00:20 +0000 https://www.adexchanger.com/?p=407027 Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average. […]

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]]> https://www.adexchanger.com/privacy/criteo-the-privacy-sandbox-is-not-ready-yet-but-could-be-if-google-makes-certain-changes-soon/feed/ 0 The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads https://www.adexchanger.com/platforms/the-trade-desk-makes-good-on-threats-to-block-yahoos-video-ads/ Fri, 21 Jun 2024 17:56:58 +0000 https://www.adexchanger.com/?p=406596 The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […]

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]]> Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It https://www.adexchanger.com/on-tv-and-video/fixing-ctv-ad-repetition-means-understanding-how-ad-tech-enables-it/ Mon, 06 May 2024 04:35:59 +0000 https://www.adexchanger.com/?p=402078 CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign level, where CTV viewers can be exposed to the same ad creative across different media channels/streaming platforms well beyond […]

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]]> Third-Party Cookies Will See Their End, No Matter The Timeline https://www.adexchanger.com/data-driven-thinking/third-party-cookies-will-see-their-end-no-matter-the-timeline/ Fri, 26 Apr 2024 04:35:00 +0000 https://www.adexchanger.com/?p=401125 On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline.  But was it really that juicy of an announcement? There’s been collective scrutiny from the industry and plenty of concerns voiced pertaining to the solutions proposed in the Privacy Sandbox. The […]

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]]> Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? https://www.adexchanger.com/publishers/why-does-ad-tech-still-fail-to-spot-and-stop-mfa-fueled-schemes/ Tue, 09 Apr 2024 12:42:05 +0000 https://www.adexchanger.com/?p=399406 Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no one catch this? According to Adalytics, the “www3.forbes.com” subdomain has existed since 2017. This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […]

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]]> For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox https://www.adexchanger.com/daily-news-roundup/tuesday-09042024/ Tue, 09 Apr 2024 04:03:40 +0000 https://www.adexchanger.com/?p=399351 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its AI models would be a terms of service violation. OpenAI fully did this, by the way. The response was mostly […]

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]]> Privacy Compliance Is At The Top Of The Tech Lab’s 2024 To-Do List https://www.adexchanger.com/privacy/privacy-compliance-is-at-the-top-of-the-tech-labs-2024-to-do-list/ Mon, 01 Apr 2024 04:45:49 +0000 https://www.adexchanger.com/?p=398609 The days of online ad industry self-regulation are well and truly over. “It’s time to accept that we are a globally regulated industry, much like finance, energy and health care,” said IAB Tech Lab CEO Tony Katsur, speaking at a Tech Lab event about signal loss in New York City on Thursday. In 2023 alone, […]

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]]> The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns https://www.adexchanger.com/marketers/the-uks-cma-wants-ad-tech-to-spill-all-the-tea-on-their-privacy-sandbox-concerns/ Fri, 29 Mar 2024 16:59:56 +0000 https://www.adexchanger.com/?p=398583 The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]

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]]> Goodbye, Outstream: The Digital Video Classification Shakeup https://www.adexchanger.com/the-big-story/goodbye-outstream-the-digital-video-classification-shakeup/ Fri, 22 Mar 2024 15:42:30 +0000 https://www.adexchanger.com/?p=398097 More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.

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