IAS Archives | AdExchanger

Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory

Anthony Vargas — Tue, 02 Jul 2024 16:15:34 +0000

Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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IAS Had A Better Q1 Than DV, But That Doesn’t Mean There Aren’t Elephants In The Room

Allison Schiff — Fri, 10 May 2024 15:15:16 +0000

Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which released its first quarter numbers on Thursday, was up 8% year over year to $114.5 million, and the company raised its full-year revenue outlook from $533 million to $541 million. IAS’s stock ticked up just […]

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Roblox Breaks Into Programmatic

Anthony Vargas — Wed, 01 May 2024 13:00:20 +0000

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.

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Inside The Secret Meetings To Define MFA

Anthony Vargas — Mon, 11 Mar 2024 13:51:17 +0000

Forget what you know about “made for advertising.” There’s a push now to redefine MFA as “made for arbitrage.” Despite the backlash against MFA websites, there is still no industry standard to define MFA, which is causing problems for some publishers that feel unfairly lumped into the made-for-advertising category. AdExchanger has learned that the 4A’s […]

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IAS Adds Another Shade Of Gray To The MFA Debate

Anthony Vargas — Tue, 05 Mar 2024 12:00:34 +0000

Since the ANA revealed last summer that 15% of annual ad spend goes to made-for-advertising (MFA) sites, ad tech vendors have rushed to identify and restrict MFA inventory. In most cases, these anti-MFA solutions focus on finding ad arbitrage networks, such as when MFA publishers pay for native ad placements on more reputable sites. When […]

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Advertisers Are On Edge, But IAS Is In Fine Fettle

Hana Yoo — Wed, 28 Feb 2024 06:00:19 +0000

Advertisers have many reasons to be jittery, like identity signal loss, MFA sites and divisive news media. But their worries are Integral Ad Science’s gain, drumming up demand for the company’s ad verification and measurement services. Take third-party cookie deprecation, which “will increase demand for solutions because our technology focuses on the what and the […]

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As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals

Anthony Vargas — Tue, 23 Jan 2024 13:00:03 +0000

The open web can be a scary place for brands. The targeting signals they once relied on are disappearing, and they’re wasting a ton of money on made-for-advertising sites. Instead of casting their net across the entire internet, some marketers are matching their own data to publisher data sets on the open web. Then, they […]

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IAS More Than Measures Up To Its Revenue Goals

Hana Yoo — Fri, 03 Nov 2023 13:30:48 +0000

The advertising and ecommerce market had a soft Q3 and October. But Integral Ad Science (IAS) had a healthy Q3. And shares jumped by about 5% after earnings. The company, which reported its Q3 earnings on Thursday, saw revenue increase 19% from a year ago, totaling $120.3 million. Buoyed by the results, IAS upped its […]

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Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers

Anthony Vargas — Mon, 16 Oct 2023 04:45:44 +0000

Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. Yahoo’s DSP is the latest to do so with the launch of its Yahoo Backstage direct buying solution in June. Backstage has “a lot in common” with The Trade Desk’s […]

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IAS Shakes Off TrueView Scandal, Credits Social For A Strong Q2

Hana Yoo — Fri, 04 Aug 2023 17:23:32 +0000

Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal. The company, which reported its Q2 earnings on Thursday, saw revenue increase 14% YOY from $100.3 million to $113.7 million, topping the street’s projection of $111 million. Meanwhile, optimization revenue […]

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