instream video Archives | AdExchanger https://www.adexchanger.com/tag/instream-video/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 02 Jul 2024 16:37:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png instream video Archives | AdExchanger https://www.adexchanger.com/tag/instream-video/ 32 32 Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/ https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/#respond Tue, 02 Jul 2024 16:15:34 +0000 https://www.adexchanger.com/?p=407550 Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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]]> https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/feed/ 0 The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads https://www.adexchanger.com/platforms/the-trade-desk-makes-good-on-threats-to-block-yahoos-video-ads/ Fri, 21 Jun 2024 17:56:58 +0000 https://www.adexchanger.com/?p=406596 The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […]

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]]> DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads? https://www.adexchanger.com/platforms/dv360-accepts-the-iab-tech-labs-new-video-guidelines-how-will-that-impact-buyer-demand-for-video-ads/ Fri, 22 Mar 2024 15:37:36 +0000 https://www.adexchanger.com/?p=398119 Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […]

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]]> How The YouTube Scandal Exposes A Double Measurement Failure https://www.adexchanger.com/on-tv-and-video/how-the-youtube-scandal-exposes-a-double-measurement-failure/ Fri, 21 Jul 2023 04:35:25 +0000 https://www.adexchanger.com/?p=380734 By now, most people working in advertising have heard about the recent YouTube scandal.  A comprehensive report from measurement company Adalytics provides a long list of cases where TrueView ads didn’t seem to adhere to Google’s quality standards. Ads were served on third-party sites and apps via the YouTube partner network, known as GVP.  Many […]

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]]> Three Ways Discoverability Is Getting Better On CTV https://www.adexchanger.com/on-tv-and-video/three-ways-discoverability-is-getting-better-on-ctv/ Wed, 12 Apr 2023 04:35:16 +0000 https://www.adexchanger.com/?p=369874 From traditional cable and subscription video-on-demand (SVOD) to free ad-supported streaming TV (FAST), viewers have more choices than ever before to construct their own unique content bundle. However, the personalization of television in the connected TV (CTV) era comes with search and discovery friction points for viewers. It also presents discoverability challenges for media networks. […]

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]]> New Mediavine SVP Amanda Martin Wants To Bridge The Gap Between Buyers And Sellers https://www.adexchanger.com/publishers/new-mediavine-svp-amanda-martin-wants-to-bridge-the-gap-between-buyers-and-sellers/ Tue, 28 Mar 2023 13:00:36 +0000 https://www.adexchanger.com/?p=368683 Amanda Martin will be speaking at AdExchanger’s Programmatic IO conference on May 16 – 17 in Las Vegas. Click here to register. Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships and business strategy, the company announced Tuesday. Martin will be moving from the buy […]

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