Media Rating Council Archives | AdExchanger

Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory

Anthony Vargas — Tue, 02 Jul 2024 16:15:34 +0000

Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet

Alyssa Boyle — Mon, 22 Apr 2024 05:00:06 +0000

The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.

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Sweetgreen Wants A Healthy PMax Diet; The MRC’s MFA Quagmire

AdExchanger — Wed, 17 Apr 2024 04:03:51 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]

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Bot Or Not?

Hana Yoo — Fri, 29 Mar 2024 04:35:18 +0000

Inside the Nubai Ventures lawsuit against Outbrain over alleged bot traffic. Plus: The broadcaster-backed Joint Industry Committee and the Media Rating Council clarify their complementary roles.

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The JIC And The MRC Clarify Their Purpose And How They’re Different

Alyssa Boyle — Wed, 27 Mar 2024 13:00:09 +0000

The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has been a charged topic ever since the JIC formed last year.

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Comscore Touts MRC Accreditation That Could Outshine Nielsen’s

Alyssa Boyle — Wed, 20 Mar 2024 12:00:22 +0000

Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time for this year's upfront negotiations.

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Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard

AdExchanger — Wed, 13 Mar 2024 04:03:06 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sandbox Soapbox The Trade Desk and other ad tech companies (not to mention the IAB Tech Lab) have been antagonistic to the Chrome Privacy Sandbox. Which has opened a wide lane for Criteo to establish itself as the largest and most heavily […]

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The 2023 TV Measurement Shakeout

Alyssa Boyle — Thu, 21 Dec 2023 11:00:50 +0000

2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to the dramatic competition between alternative TV measurement providers.

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The 2024 Marketer’s Guide To Alternative TV Currencies

Alyssa Boyle — Tue, 12 Dec 2023 16:40:36 +0000

TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But panel-based currency is proving more difficult to dethrone than anticipated.

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The MRC May Be Old, But It’s Getting With The TV Program

Alyssa Boyle — Tue, 12 Dec 2023 11:00:42 +0000

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.

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