Rocky Moss Archives | AdExchanger https://www.adexchanger.com/tag/rocky-moss/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 02 Jul 2024 16:37:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Rocky Moss Archives | AdExchanger https://www.adexchanger.com/tag/rocky-moss/ 32 32 Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/ https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/#respond Tue, 02 Jul 2024 16:15:34 +0000 https://www.adexchanger.com/?p=407550 Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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]]> https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/feed/ 0 Inside The Secret Meetings To Define MFA https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ Mon, 11 Mar 2024 13:51:17 +0000 https://www.adexchanger.com/?p=397300 Forget what you know about “made for advertising.” There’s a push now to redefine MFA as “made for arbitrage.” Despite the backlash against MFA websites, there is still no industry standard to define MFA, which is causing problems for some publishers that feel unfairly lumped into the made-for-advertising category. AdExchanger has learned that the 4A’s […]

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]]> Two Ways Publishers Can Improve Programmatic Supply Efficiency https://www.adexchanger.com/the-sell-sider/two-ways-publishers-can-improve-programmatic-supply-efficiency/ Thu, 01 Jun 2023 04:35:19 +0000 https://www.adexchanger.com/?p=376108 The challenges facing publishers are formidable. For all the advancements in ad tech, publishers are still more rewarded for squeezing another ad on a page or lighting up a duplicate supply path than creating a monetization experience that extends a user session.  While no legitimate publisher aspires to work with myriad partners or overwhelm their […]

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]]> CTV Is Not Immune To Ad Fraud – And The Industry Needs To Tighten Its Standards https://www.adexchanger.com/digital-tv/ctv-is-not-immune-to-ad-fraud-and-the-industry-needs-to-tighten-its-standards/ Fri, 10 Jun 2022 15:55:26 +0000 https://www.adexchanger.com/?p=208677 Connected TV may be the media industry’s shiniest new toy, but it's not squeaky clean – it's rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry execs discussed why the industry’s best shot is to increase transparency as much as possible across the bid stream at IAB Tech Lab's Transcend summit.

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