SP500+ Archives | AdExchanger https://www.adexchanger.com/tag/sp500/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 02 Jul 2024 16:37:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png SP500+ Archives | AdExchanger https://www.adexchanger.com/tag/sp500/ 32 32 Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/ https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/#respond Tue, 02 Jul 2024 16:15:34 +0000 https://www.adexchanger.com/?p=407550 Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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]]> https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/feed/ 0 The Good, Bad And Overblown About The Trade Desk’s Top 100 List https://www.adexchanger.com/platforms/the-good-bad-and-overblown-about-the-trade-desks-top-100-list/ Mon, 10 Jun 2024 09:00:02 +0000 https://www.adexchanger.com/?p=405243 The Trade Desk’s decision to release a list of the top 100 publishers on the open web has been the talk of the digital advertising industry for the past week. Calling out the cream of the crop among media owners feels like a crystallization of The Trade Desk’s apparent pivot from champion of the open […]

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]]> Who Has The Right To Define The Premium Internet? https://www.adexchanger.com/the-sell-sider/who-has-the-right-to-define-the-premium-internet/ Mon, 10 Jun 2024 04:35:04 +0000 https://www.adexchanger.com/?p=405225 So, you found out you’re not a premium publisher. As everyone in digital advertising has heard by now, The Trade Desk recently ranked the top 100 publishers on the open web. The list followed the beta launch of a product called SP500+ (“SP” meaning sellers and publishers), which is a group of about 500 premium […]

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]]> Ranking The Open Web https://www.adexchanger.com/the-big-story/ranking-the-open-web/ Thu, 06 Jun 2024 16:01:59 +0000 https://www.adexchanger.com/?p=405141 SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk’s SP500+ product. Plus: Seedtag acquired Beachfront, a deal that’s emblematic of multiple trends in CTV, privacy and the rise of contextual.

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]]> Can (And Should) Programmatic Be Fixed?; SP500+, It’s Not The S&P Or Another ‘Plus’ https://www.adexchanger.com/daily-news-roundup/can-and-should-programmatic-be-fixed-sp500-its-not-the-sp-or-another-plus/ Wed, 14 Feb 2024 05:03:57 +0000 https://www.adexchanger.com/?p=395808 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s So-Fixable, Unfixable Problems Gareth Glaser, a programmatic vet and former Prebid.js chair, offers some real talk in the latest edition of his newsletter, “Gareth Hates AdTech.”  He takes the contrarian perspective. In Glaser’s view, open web programmatic is fundamentally good and, […]

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