the trade desk Archives | AdExchanger https://www.adexchanger.com/tag/the-trade-desk/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 03 Jul 2024 19:58:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png the trade desk Archives | AdExchanger https://www.adexchanger.com/tag/the-trade-desk/ 32 32 Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen https://www.adexchanger.com/daily-news-roundup/monday-08072024/ https://www.adexchanger.com/daily-news-roundup/monday-08072024/#respond Mon, 08 Jul 2024 04:03:55 +0000 https://www.adexchanger.com/?p=407632 Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.

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]]> https://www.adexchanger.com/daily-news-roundup/monday-08072024/feed/ 0 Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/ https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/#respond Tue, 02 Jul 2024 16:15:34 +0000 https://www.adexchanger.com/?p=407550 Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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]]> https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/feed/ 0 The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads https://www.adexchanger.com/platforms/the-trade-desk-makes-good-on-threats-to-block-yahoos-video-ads/ Fri, 21 Jun 2024 17:56:58 +0000 https://www.adexchanger.com/?p=406596 The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […]

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]]> The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media https://www.adexchanger.com/commerce/the-trade-desk-adds-cvs-retail-data-and-relishes-the-small-wins-in-retail-media/ Tue, 18 Jun 2024 07:00:48 +0000 https://www.adexchanger.com/?p=406394 Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test a self-serve DSP for targeting and attributing programmatic campaigns using the pharmacy chain’s first-party data and loyalty program. In a […]

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]]> Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio https://www.adexchanger.com/platforms/pandora-integrates-with-uid2-to-raise-the-volume-on-programmatic-audio/ Mon, 17 Jun 2024 14:00:05 +0000 https://www.adexchanger.com/?p=406370 The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […]

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]]> The Parade Of Performance Pluses; YouTube And Netflix Battle It Out https://www.adexchanger.com/daily-news-roundup/monday-17062024/ Mon, 17 Jun 2024 04:03:04 +0000 https://www.adexchanger.com/?p=406318 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It All A Performance? Pinterest is the latest walled garden to enter the AI-powered performance ring – or, rather, black box. That’s right. Pinterest has released a new machine-learning-controlled ad targeting product and is calling it, what else, Performance+, Adweek reports. Every walled […]

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]]> Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective https://www.adexchanger.com/data-driven-thinking/navigating-new-brand-safety-complexities-a-digital-marketers-perspective/ Thu, 13 Jun 2024 04:35:59 +0000 https://www.adexchanger.com/?p=406141 A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my role as a digital marketer. The presentation, “The Decade of Delusion,” based on the book Advertising For Skeptics by Bob Hoffman, painted a compelling and alarming picture of digital advertising as a corrupt, wasteful, secretive […]

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]]> E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk’s OpenPass https://www.adexchanger.com/programmatic/e-w-scripps-is-the-first-ctv-publisher-to-adopt-the-trade-desks-openpass/ Mon, 10 Jun 2024 13:00:36 +0000 https://www.adexchanger.com/?p=405223 E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk's single sign-on product for user authentication.

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]]> The Good, Bad And Overblown About The Trade Desk’s Top 100 List https://www.adexchanger.com/platforms/the-good-bad-and-overblown-about-the-trade-desks-top-100-list/ Mon, 10 Jun 2024 09:00:02 +0000 https://www.adexchanger.com/?p=405243 The Trade Desk’s decision to release a list of the top 100 publishers on the open web has been the talk of the digital advertising industry for the past week. Calling out the cream of the crop among media owners feels like a crystallization of The Trade Desk’s apparent pivot from champion of the open […]

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]]> Who Has The Right To Define The Premium Internet? https://www.adexchanger.com/the-sell-sider/who-has-the-right-to-define-the-premium-internet/ Mon, 10 Jun 2024 04:35:04 +0000 https://www.adexchanger.com/?p=405225 So, you found out you’re not a premium publisher. As everyone in digital advertising has heard by now, The Trade Desk recently ranked the top 100 publishers on the open web. The list followed the beta launch of a product called SP500+ (“SP” meaning sellers and publishers), which is a group of about 500 premium […]

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