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Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen

Mon, 08 Jul 2024 04:03:55 +0000

Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.

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Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory

Tue, 02 Jul 2024 16:15:34 +0000

Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead

Tue, 25 Jun 2024 04:35:07 +0000

Another Cannes Lions is in the books. If last year’s event felt like the best to date, this one felt even better. The challenges facing digital advertising feel bigger than ever, however. We’re still grappling with entrenched but unfounded fears that prevent marketers from supporting premium publishers. And media quality concerns threaten to turn partners […]

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The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads

Fri, 21 Jun 2024 17:56:58 +0000

The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […]

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Harnessing AI: Transforming Creative Development In Advertising

Thu, 13 Jun 2024 12:00:36 +0000

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet advertising professionals and consumers hold contrasting perspectives on AI. A Yahoo and Publicis Media study found that 77% of advertisers hold a positive […]

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The Evolution Of Yahoo Backstage One Year After Its Debut

Wed, 05 Jun 2024 05:00:04 +0000

It’s been nearly a year since Yahoo DSP launched Backstage, its direct-to-publisher connection. It debuted at a time when DSPs and SSPs were launching solutions that bypass different parts of the programmatic supply chain. Yahoo and fellow DSP The Trade Desk introduced products that cut out SSPs, while SSPs PubMatic and Magnite launched solutions that circumvent DSPs […]

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Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand

Thu, 02 May 2024 04:35:55 +0000

Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. But in the last few years, this trend has started to change. Google and Meta have always served both sides of the advertising ecosystem, and other examples are emerging as well. In 2022, leading demand-side […]

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And The News Gets Nothing; Build It Blox By Blox

Thu, 02 May 2024 04:03:42 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spelling “New” Without News Online news revenue is being throttled around the web. Google freaked out some news industry folks earlier this year when it removed the News tab from search query response pages as part of a test. That’s ominous. X, meanwhile, […]

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The Fin Tech Ad Tech Boom; Temu Tops Meta’s Charts (But At What Cost?)

Wed, 24 Apr 2024 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Revolut-ion Only last week, this newsletter noted the shift in fin tech and credit companies entering ad data sales. The latest to the trend is Revolut, a fin tech business catering to travelers and global spenders. “We could become a media [business] … a […]

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Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?

Thu, 11 Apr 2024 04:03:25 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broker A Peace Data broker Adstra is suing IPG-owned businesses Acxiom and Kinesso for allegedly stealing trade secrets and sharing its data between them while launching a competitive product, Digiday reports. Adstra was originally founded as the American List Counsel way back in […]

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