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Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory

Anthony Vargas — Tue, 02 Jul 2024 16:15:34 +0000

Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports

Anthony Vargas — Thu, 27 Jun 2024 12:54:30 +0000

Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable. That’s where video games come in. Since 2023, Ally Financial has partnered with youth marketing […]

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The Parade Of Performance Pluses; YouTube And Netflix Battle It Out

AdExchanger — Mon, 17 Jun 2024 04:03:04 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It All A Performance? Pinterest is the latest walled garden to enter the AI-powered performance ring – or, rather, black box. That’s right. Pinterest has released a new machine-learning-controlled ad targeting product and is calling it, what else, Performance+, Adweek reports. Every walled […]

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Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective

AdExchanger Guest Columnist — Thu, 13 Jun 2024 04:35:59 +0000

A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my role as a digital marketer. The presentation, “The Decade of Delusion,” based on the book Advertising For Skeptics by Bob Hoffman, painted a compelling and alarming picture of digital advertising as a corrupt, wasteful, secretive […]

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The Good, Bad And Overblown About The Trade Desk’s Top 100 List

Anthony Vargas — Mon, 10 Jun 2024 09:00:02 +0000

The Trade Desk’s decision to release a list of the top 100 publishers on the open web has been the talk of the digital advertising industry for the past week. Calling out the cream of the crop among media owners feels like a crystallization of The Trade Desk’s apparent pivot from champion of the open […]

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Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies

AdExchanger — Thu, 30 May 2024 04:03:26 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SKAN 4 On The Floor Apple’s AppTrackingTransparency framework broke mobile attribution and optimization. SKAdNetwork (SKAN) was supposed to be a viable measurement alternative, but has fallen short despite several updates, writes Eric Seufert at Mobile Dev Memo. Now it looks like the latest […]

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Don’t Be Distracted By Cookie Drama. Google’s Search Changes Are The Real Existential Threat

AdExchanger Guest Columnist — Mon, 20 May 2024 04:35:34 +0000

The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet. Google has once again delayed Chrome’s third-party cookie […]

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Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins

AdExchanger — Mon, 20 May 2024 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jury Rigged Google filed a motion on Thursday requesting that a judge – not a jury – decide whether its ad platform gives it a monopoly over the online advertising industry, as is alleged by the DOJ’s Antitrust Division. Google argues it would […]

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Life, Or Something Like It; Buyers Bet On Upfront Week

AdExchanger — Mon, 13 May 2024 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 360 View Life360, a location sharing app primarily for families, which also owns Tile, is entering the ad biz, The Wall Street Journal reports. The company launched an advertising data sales business, investors were told last week when the company reported earnings […]

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Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10

AdExchanger — Mon, 06 May 2024 04:03:11 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Block And Tackle The sense of urgency about ad blocking has dissipated. But ad blocking didn’t go away. It’s actually become a more baseline feature for web browsing. The new Safari version includes a tool called Web Eraser, which isn’t exactly an ad […]

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