Christine Maguire Archives | AdExchanger https://www.adexchanger.com/tag/christine-maguire/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 03 Jul 2024 14:42:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Christine Maguire Archives | AdExchanger https://www.adexchanger.com/tag/christine-maguire/ 32 32 Travelers Just Want To Spend https://www.adexchanger.com/adexchanger-talks/travelers-just-want-to-spend/ https://www.adexchanger.com/adexchanger-talks/travelers-just-want-to-spend/#respond Tue, 02 Jul 2024 10:00:53 +0000 https://www.adexchanger.com/?p=407484 Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

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]]> https://www.adexchanger.com/adexchanger-talks/travelers-just-want-to-spend/feed/ 0 TripAdvisor’s Christine Maguire Leads With Empathy During A Pandemic https://www.adexchanger.com/podcast/social-distancing-with-friends/during-a-pandemic-tripadvisors-christine-maguire-leads-with-empathy/ Fri, 26 Jun 2020 04:30:03 +0000 https://www.adexchanger.com/?p=137238 Travel has been one of the hardest-hit businesses during the pandemic. TripAdvisor, with the bulk of its business coming from travel brands, felt that impact mightily. The company is forecasting virtually no Q2 revenue and had to make heavy cuts to its staff in an effort to weather the storm as shelter-in-place orders took effect […]

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]]> TripAdvisor Journeys Into Non-Travel Advertising https://www.adexchanger.com/the-sell-sider/tripadvisor-journeys-into-non-travel-advertising/ Fri, 15 Nov 2019 05:05:19 +0000 https://adexchanger.com/?p=126810 Up until last year, TripAdvisor primarily sold to travel advertisers and online travel agencies. But that’s changing out of necessity. TripAdvisor’s core hotel ad business has declined as Google encroaches on its hotel research-and-booking revenue with its own planning tools. In TripAdvisor’s most recent earnings report, revenue from hotel ads shrank 14%. So the 20-year-old company is pitching nonendemic […]

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