commerce media network Archives | AdExchanger https://www.adexchanger.com/tag/commerce-media-network/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 03 Jul 2024 14:42:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png commerce media network Archives | AdExchanger https://www.adexchanger.com/tag/commerce-media-network/ 32 32 Travelers Just Want To Spend https://www.adexchanger.com/adexchanger-talks/travelers-just-want-to-spend/ https://www.adexchanger.com/adexchanger-talks/travelers-just-want-to-spend/#respond Tue, 02 Jul 2024 10:00:53 +0000 https://www.adexchanger.com/?p=407484 Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

The post Travelers Just Want To Spend appeared first on AdExchanger.

]]> https://www.adexchanger.com/adexchanger-talks/travelers-just-want-to-spend/feed/ 0 Cars.com Revs Its Commerce Engine With Specialized Retail Media Network https://www.adexchanger.com/commerce/cars-com-revs-its-commerce-engine-with-specialized-retail-media-network/ Mon, 27 Nov 2023 06:00:25 +0000 https://www.adexchanger.com/?p=389704 Turn around these days and you’ll bump into a retail media network (RMN). In the bustling commerce media space, companies from Lowe’s to Nordstrom to 7-Eleven have developed their own RMNs. Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – entered the RMN fray. Called […]

The post Cars.com Revs Its Commerce Engine With Specialized Retail Media Network appeared first on AdExchanger.

]]>