non-endemic advertising Archives | AdExchanger

Travelers Just Want To Spend

Allison Schiff — Tue, 02 Jul 2024 10:00:53 +0000

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

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Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

James Hercher — Fri, 07 Jun 2024 15:07:37 +0000

The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check. Eventually, though, if retailers are to become a real pillar for advertisers across categories like finance, travel, automotive and entertainment, they’ll need to build non-endemic businesses. Which means getting ad revenue from brands that aren’t […]

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Criteo Locks In ASOS Ads, But With A Catch; TikTok Heating Plays With Fire

AdExchanger — Wed, 15 Mar 2023 04:03:38 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After A Fashion Criteo inked an exclusive deal with British online clothing retailer ASOS to be the ad tech pipes for its advertising business. “The ASOS vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands […]

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TripAdvisor Built A Travel Media Biz Before Retail Media Took Off – And Now It’s Got A Creative Studio, Too

James Hercher — Fri, 23 Sep 2022 15:55:01 +0000

TripAdvisor Media, the travel search and booking company’s three-year-old advertising business, added an in-house creative studio called Wanderlab this week as it takes a step into marketing services. The content studio is part of a progression for TripAdvisor from selling only the most obvious placements (a search for “Hotels in Houston” prompts ads for, you […]

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TripAdvisor Journeys Into Non-Travel Advertising

Sarah Sluis — Fri, 15 Nov 2019 05:05:19 +0000

Up until last year, TripAdvisor primarily sold to travel advertisers and online travel agencies. But that’s changing out of necessity. TripAdvisor’s core hotel ad business has declined as Google encroaches on its hotel research-and-booking revenue with its own planning tools. In TripAdvisor’s most recent earnings report, revenue from hotel ads shrank 14%. So the 20-year-old company is pitching nonendemic […]

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