Retail Media Networks Archives | AdExchanger

Travelers Just Want To Spend

Allison Schiff — Tue, 02 Jul 2024 10:00:53 +0000

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

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Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends

AdExchanger — Mon, 01 Jul 2024 04:03:26 +0000

Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren't making many upfront deals.

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MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To Tell

Allison Schiff — Tue, 25 Jun 2024 10:00:45 +0000

It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.

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United’s New Ad Network Has Programmatic On Its Flight Plan

Allison Schiff — Thu, 20 Jun 2024 05:00:04 +0000

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […]

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Comic: Ain’t No Party Like A First-Party … Party

Kevvo — Fri, 12 Apr 2024 04:15:11 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Ad Tech’s Performance Review

Alyssa Boyle — Fri, 05 Apr 2024 05:15:51 +0000

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.

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When Walled Gardens Collide

Alyssa Boyle — Thu, 22 Feb 2024 16:07:11 +0000

Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.

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Instacart Goes Shopping For Incrementality

Alyssa Boyle — Wed, 10 Jan 2024 13:09:55 +0000

Instacart is expanding its ad offerings with Caper Carts, the Instacart-owned shopping carts that scan items for self-checkout. But the rollout will be gradual while Instacart figures out how the ads are actually impacting shopper behavior.

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The MFA Economy; Will Reddit Ever Not Be Reddit?

AdExchanger — Fri, 08 Dec 2023 05:03:02 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like Fixalate, Amiright? Pixalate just published its October made-for-advertising (MFA) report. And it isn’t pulling punches. Most MFA reports don’t detail revenue contributions by specific media companies or SSPs. Or, if they do, it’s just to pick on Google. Pixalate does pick […]

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CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It

AdExchanger Guest Columnist — Mon, 13 Nov 2023 05:35:10 +0000

We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed advertising. In theory, CTV offers many advantages as an advertising platform, such as authenticated, addressable audiences and programmatic delivery. But watching US-based […]

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