travel advertising Archives | AdExchanger

Travelers Just Want To Spend

Allison Schiff — Tue, 02 Jul 2024 10:00:53 +0000

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

The post Travelers Just Want To Spend appeared first on AdExchanger.

Next Stop, Advertising; Why Marketers Really Shouldn’t Meme

AdExchanger — Tue, 18 Jul 2023 04:03:12 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out a long-awaited loyalty program this week called One Key spanning its three flagship brands: Vrbo, Expedia and Hotels.com. This summer should be big for travel, Bloomberg reports, so travel companies are eager to capitalize on […]

The post Next Stop, Advertising; Why Marketers Really Shouldn’t Meme appeared first on AdExchanger.

Alaska Airlines Grew Programmatic And AI To Woo Travelers

Tony Rifilato — Thu, 05 Aug 2021 04:15:11 +0000

The travel industry came to a screeching halt last year as consumers stayed indoors during the height of the COVID-19 pandemic. Travel, however, is bouncing back, and while the delta variant could potentially derail that recovery, it hasn’t stopped airlines from encouraging folks to fly. “We definitely saw through COVID that younger audiences were traveling […]

The post Alaska Airlines Grew Programmatic And AI To Woo Travelers appeared first on AdExchanger.

How To Un-Pause Ad Spend

Allison Schiff — Tue, 09 Jun 2020 10:00:45 +0000

If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but […]

The post How To Un-Pause Ad Spend appeared first on AdExchanger.

Coronavirus Dents Travel Advertising; Olympics In The Balance

AdExchanger — Fri, 06 Mar 2020 05:03:22 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1 […]

The post Coronavirus Dents Travel Advertising; Olympics In The Balance appeared first on AdExchanger.