TripAdvisor Archives | AdExchanger

Travelers Just Want To Spend

Allison Schiff — Tue, 02 Jul 2024 10:00:53 +0000

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

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SPO Accounts For 35% Of Activity On PubMatic, As It Prepares For Further Consolidation

Hana Yoo — Wed, 10 May 2023 15:27:50 +0000

On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY. More than 65 publishers joined the platform in the first quarter, bringing its total portfolio to about 1,700 publishers and app developers. PubMatic’s stock rose approximately 13% after the earnings. The new tool, […]

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Was Zoom Right To Eschew Ads?; The Data Gimmicks Never End

AdExchanger — Tue, 16 Nov 2021 05:03:34 +0000

Turn The Other Cheap Zoom CEO Eric Yuan shot down proposals to introduce ads in 2019 and again in 2020, when some executives floated a chance to capitalize on the influx of traffic and new users during the pandemic. One person who heard Yuan’s response says he called the idea of ads on Zoom “cheap […]

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Media Buyers Cite Data And Privacy As Top Challenges; Big Tech Is Open To Updating Section 230

AdExchanger — Wed, 16 Dec 2020 05:03:07 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Optimism … And Concern A half full glass … is also half empty. The IAB’s newly released market outlook report for 2021 is both optimistic about digital advertising in the year ahead and concerned about the loss of identifiers and how the industry will […]

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Facebook’s Misinfo Problems Continue; Vizio’s Inscape Limits Data Use

AdExchanger — Mon, 07 Dec 2020 05:03:29 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Short? Facebook updated its misinformation policy to include vaccine-related content, as the company continues fighting against claims that it isn’t doing enough to protect its billions of users. The Wall Street Journal reports that the social networking giant will over the coming weeks […]

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TripAdvisor’s Christine Maguire Leads With Empathy During A Pandemic

Sarah Sluis — Fri, 26 Jun 2020 04:30:03 +0000

Travel has been one of the hardest-hit businesses during the pandemic. TripAdvisor, with the bulk of its business coming from travel brands, felt that impact mightily. The company is forecasting virtually no Q2 revenue and had to make heavy cuts to its staff in an effort to weather the storm as shelter-in-place orders took effect […]

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How Influencers Drive Make-Up Sales; Amazon Ad VP Colleen Aubrey Joins Jeff Bezos’ Inner Circle

AdExchanger — Mon, 09 Dec 2019 05:03:39 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smoky Eye How did eye shadow palettes worthy of a paint studio become the most sought-after item on teen wish lists this year? Influencers, of course. A YouTube tutorial, Instagram Story and a trending topic on Twitter powered more than a million purchases in […]

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TripAdvisor Journeys Into Non-Travel Advertising

Sarah Sluis — Fri, 15 Nov 2019 05:05:19 +0000

Up until last year, TripAdvisor primarily sold to travel advertisers and online travel agencies. But that’s changing out of necessity. TripAdvisor’s core hotel ad business has declined as Google encroaches on its hotel research-and-booking revenue with its own planning tools. In TripAdvisor’s most recent earnings report, revenue from hotel ads shrank 14%. So the 20-year-old company is pitching nonendemic […]

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Google Mulls Political Ad Changes; Grocers Want CPGs To Invest In Ad Tech

AdExchanger — Fri, 08 Nov 2019 05:03:55 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Political Ad Firestorm Google is considering changes to its political advertising policy, according to The Wall Street Journal and Axios. The reports come as Facebook is under pressure from users, issue groups and regulators to block some (or even all) political advertising. Twitter banned […]

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TripAdvisor: For TV Attribution, ‘Correlation Doesn’t Cut It’

Allison Schiff — Fri, 12 Oct 2018 14:00:40 +0000

The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before earning a spot on the travel review site’s media plan. Until 2013, TripAdvisor spent most of its budget on digital, mainly because of its measurability. There’s a lack of “direct, […]

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