Retail Advertising Archives | AdExchanger

How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales

James Hercher — Tue, 02 Jul 2024 05:33:12 +0000

Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […]

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Why The Big Will Only Get Bigger In New Retail

James Hercher — Mon, 18 Dec 2023 06:07:05 +0000

Over the past couple of years, thousands of retail industry trends have been flying around like loose threads. But, through it all, one fact stands above all other mere trends: to the biggest go the spoils. And by biggest, I mean the very, very biggest. Macy’s may seem like a giant. It owns the flagship […]

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Walmart And Target Are Prepping For A Downturn

James Hercher — Wed, 16 Nov 2022 18:05:44 +0000

After Walmart and Target reported their Q3 earnings this week, the former’s shares jumped 7% and the latter’s dropped 14% – and yet both retailers had a similar warning for investors. Target and Walmart expect a modest Q4 and spoke of early signs that consumers are dramatically changing their shopping patterns (yet again). One investor asked […]

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The Trade Desk Outlines Its Retail Ad Plan; Is BeReal The Real Deal?

AdExchanger — Thu, 06 Oct 2022 04:03:10 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Jeff Of All Trades The Trade Desk CEO Jeff Green touted retail advertising as a major growth opportunity at a presentation to TTD investors this week. Green says the market could soon reach $500 billion (retail media currently makes maybe $50 billion per […]

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Programmatic Vet Bill Michels Joins Moloco, Since Retail Media Is The New Hotness

James Hercher — Tue, 27 Sep 2022 15:08:23 +0000

Bill Michels knows programmatic data. For the past couple years, he’s led The Trade Desk’s entire product group. At Yahoo search in the mid-naughts, he was senior director of product management. He followed that up with a stint as COO of the location data company Factual and then was chief data officer at Foursquare, after […]

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Kroger Adds CTV Inventory To Its Retail Media Offering

James Hercher — Mon, 12 Sep 2022 16:00:37 +0000

Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so that advertisers and certain demand-side ad tech partners can use Kroger data to buy and measure campaigns. That was for display-only campaigns, though, until the […]

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How Retail Media Ad Platforms Are Rewriting The Walled Garden Playbook

James Hercher — Wed, 27 Apr 2022 04:40:19 +0000

American retailers have rushed into the online advertising sales business. But when it comes to the underlying tech, retailers are taking a different approach compared to previous ad platforms. The reasons behind the retail media rush are twofold: Boost their profit margins and retain their age-old in-store shopper marketing budgets. Retailers still want manufacturers to […]

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A Bird’s Eye View Of The Commerce Agency Landscape

James Hercher — Mon, 04 Apr 2022 04:45:23 +0000

Consumer habits and changes among retailers have reshaped the agency landscape around a new form of commerce media. Sure, the ratio of ecommerce to in-store sales has rationalized since quarantines, when people pushed piles of shopping carts online. But the growth in online grocery orders and investments by retailers in ad platform businesses and […]

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Window Shopping: How Retailers Are Rethinking Their Businesses For The Digital Age

James Hercher — Mon, 28 Mar 2022 04:39:11 +0000

American retailers approached the 2021 holiday season in a serious test-and-learn mode. But that mode is done. The Q4 results are in. Across the board, retailers are investing heavily in first-party data assets (aka their loyalty and membership programs) and in first-party data vehicles like retail media platforms. For many, these investments are still just […]

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Will Retail Ad Revenue Match The Hype?; Help Us, Shopify Ads, You’re Our Only Hope

AdExchanger — Thu, 24 Feb 2022 05:03:59 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Working Their Retails Off Retail media is in growth-stage limbo. Retailers have flooded the category with no guarantee advertising will pay off. The latest is the craft store Michaels, which launched a retail media platform on Wednesday in partnership with Criteo. Amazon sets the […]

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