Amazon Prime Video Archives | AdExchanger

TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat

AdExchanger — Tue, 02 Jul 2024 04:03:53 +0000

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations.

The post TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat appeared first on AdExchanger.

Platforms Can’t Stem The Tide Of Political Ads; Black Boxes Inspire A Crop Of Analytics Startups

AdExchanger — Wed, 26 Jun 2024 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poli-Ticking You Off 2024 is shaping up to be the worst year ever for political ad overload. Americans are already revolting against the deluge of text messages from political campaigns (and from scammers, too), The Wall Street Journal reports. But the flood of […]

The post Platforms Can’t Stem The Tide Of Political Ads; Black Boxes Inspire A Crop Of Analytics Startups appeared first on AdExchanger.

The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue

AdExchanger — Mon, 24 Jun 2024 04:03:47 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year the much-derided SSP category found itself in the middle of the action. On Friday, Adweek reported that Sonobi is up for sale – it has been for sale since […]

The post The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue appeared first on AdExchanger.

Life, Or Something Like It; Buyers Bet On Upfront Week

AdExchanger — Mon, 13 May 2024 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 360 View Life360, a location sharing app primarily for families, which also owns Tile, is entering the ad biz, The Wall Street Journal reports. The company launched an advertising data sales business, investors were told last week when the company reported earnings […]

The post Life, Or Something Like It; Buyers Bet On Upfront Week appeared first on AdExchanger.

Streaming, Politics Star In Magna 2024 US Ad Forecast

Hana Yoo — Thu, 28 Mar 2024 11:00:57 +0000

If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international […]

The post Streaming, Politics Star In Magna 2024 US Ad Forecast appeared first on AdExchanger.

The DSP-To-CTV Pipeline; Getting A 360-Degree View

AdExchanger — Wed, 06 Mar 2024 05:03:02 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vying For Connections CTV may be going programmatic, but DSPs can still capitalize on direct relationships in TV ad buying. Take Viant, which saw double-digit growth in connected TV last quarter, with more than 40% of CTV spend through Direct Access, its supply-path […]

The post The DSP-To-CTV Pipeline; Getting A 360-Degree View appeared first on AdExchanger.

Walmart’s Vizio Deal Isn’t About TV – It’s About Data

AdExchanger Guest Columnist — Wed, 28 Feb 2024 05:35:37 +0000

There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business. To think that Walmart decided to invest billions of dollars into building and selling TVs faster, better and/or cheaper than Vizio misses the point of the acquisition last week. While Walmart […]

The post Walmart’s Vizio Deal Isn’t About TV – It’s About Data appeared first on AdExchanger.

Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard

Anthony Vargas — Thu, 22 Feb 2024 14:00:18 +0000

Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory bought through the Amazon DSP. Haleon, which owns Advil, Tums, Sensodyne and Flonase nasal spray, has been experimenting with attention measurement alongside its agency Publicis for the past 18 months, said Phil Jackson, Haleon’s director […]

The post Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard appeared first on AdExchanger.

Amazon Turns The CTV Supply Spigot; A Mess In The Sandbox

AdExchanger — Tue, 30 Jan 2024 05:03:11 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Time Ads have arrived on Prime Video. But audiences have just about had it with streaming services that nickel-and-dime them, The Wall Street Journal reports. Instead of forking over an additional $3 per month to avoid ads, many have canceled their Amazon […]

The post Amazon Turns The CTV Supply Spigot; A Mess In The Sandbox appeared first on AdExchanger.

Netflix Enters The Live ‘Sports’ Arena; Google Shills Fake Weight Loss Gummies

AdExchanger — Wed, 24 Jan 2024 05:35:14 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ring Airer Netflix is paying more than $5 billion for the rights to livestream “WWE Raw,” Variety reports. The 10-year deal is effective starting next January and represents Netflix’s biggest push into live content. Following a live sports debut with its “Netflix Cup” […]

The post Netflix Enters The Live ‘Sports’ Arena; Google Shills Fake Weight Loss Gummies appeared first on AdExchanger.