Digital Markets Act Archives | AdExchanger

TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat

AdExchanger — Tue, 02 Jul 2024 04:03:53 +0000

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations.

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The Point Of Being Relevant; Japan Sets Its Oversight On Apple And Google

AdExchanger — Thu, 20 Jun 2024 04:03:15 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Eye For IDs Amazon launched a new ad product called Ad Relevance yesterday. It’s part of the same product suite as Amazon’s Performance+, which means the platform AI oversees campaign optimization and placements. Though, unlike Google’s Performance Max, Amazon Performance+ reports impression […]

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The Ad Spend Tea Lives; Can AI Generate A Good Idea?

AdExchanger — Tue, 18 Jun 2024 04:03:22 +0000

MAGNA raised its global ad spend forecast, predicting 10% growth this year to $927 billion. Plus: TikTok homes in on AI-generated creative.

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Can’t Everyone Love The Amazon DSP Already?; A Big Year For US Ad Spend

AdExchanger — Tue, 26 Mar 2024 04:03:22 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The DSP Podium Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing to become a ubiquitous buy-side tool alongside Google Display & Video 360 and The Trade Desk’s DSPs, Digiday reports. With […]

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The DOJ Vs. Apple; Can Reddit Ride Google To Profitability?

AdExchanger — Fri, 22 Mar 2024 04:03:04 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. First Bite Of The Apple The Justice Department published its antitrust suit against Apple on Thursday, alleging the company operates and abuses a monopoly in the smartphone market. Do a Ctrl+F search for the word “green.” Seriously. Because one example the DOJ highlights […]

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Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes

AdExchanger — Thu, 21 Mar 2024 04:03:42 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up? When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Meta’s version […]

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The DMA Is Off To The Races; Brands Are Feeling The First-Party Squeeze

AdExchanger — Mon, 11 Mar 2024 04:03:12 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Days In The Life Of The DMA The EU’s Digital Markets Act had its first enforcement test. Under the DMA, gatekeeper companies – like Apple – must allow alternative app stores on their platforms and third-party payment processors. The yearslong legal battle […]

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Microsoft Edge’s Answer To PAAPI; The DMA Is, Like, A Thing Now

AdExchanger — Thu, 07 Mar 2024 05:03:09 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We Need Change ASAPI Ad tech execs who are frustrated or outright opposed to the Chrome Privacy Sandbox have few examples they can point to for how an alternative might work. So it’s useful that the Microsoft Edge team just published the specs […]

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NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?

AdExchanger — Wed, 21 Feb 2024 05:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times sued OpenAI and Microsoft in December for using its reporting to train generative AI models. But behind the scenes, NYT has been cooking up generative AI products of its own. In addition to experimenting with […]

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How Facebook Profits From Overspending Errors; And, Speaking Of … (Hi, Google)

AdExchanger — Tue, 20 Feb 2024 05:03:50 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. REPORT IT! Meta’s ad platform misfired again last week, devouring budgets while delivering little value. This is starting to look less like a mistake and more like a page from the Meta playbook. Over the past year, Meta misappropriated hundreds of millions of […]

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