Disney Archives | AdExchanger

TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat

AdExchanger — Tue, 02 Jul 2024 04:03:53 +0000

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations.

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The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue

AdExchanger — Mon, 24 Jun 2024 04:03:47 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year the much-derided SSP category found itself in the middle of the action. On Friday, Adweek reported that Sonobi is up for sale – it has been for sale since […]

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SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price

Anthony Vargas — Thu, 20 Jun 2024 04:45:43 +0000

SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been […]

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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off?

AdExchanger — Wed, 05 Jun 2024 04:03:14 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety reports. With more competition than ever before – […]

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Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies

AdExchanger — Thu, 30 May 2024 04:03:26 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SKAN 4 On The Floor Apple’s AppTrackingTransparency framework broke mobile attribution and optimization. SKAdNetwork (SKAN) was supposed to be a viable measurement alternative, but has fallen short despite several updates, writes Eric Seufert at Mobile Dev Memo. Now it looks like the latest […]

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The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers

AdExchanger — Tue, 28 May 2024 04:03:09 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC You Later Direct-to-consumer brands are struggling across the board. And the latest example is Ampla – a debt lending service that specializes in the DTC economy. The VC-backed startup is now struggling financially, The New York Times reports. It’s looking for a […]

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GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue

AdExchanger — Wed, 15 May 2024 04:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Generative Generation A pivotal moment for the web just happened, as Google announced the US launch of its generative search experience (GSE) at the I/O summit. Web users won’t feel an earthquake. But this is a slippery slope to big change. Google […]

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Life, Or Something Like It; Buyers Bet On Upfront Week

AdExchanger — Mon, 13 May 2024 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 360 View Life360, a location sharing app primarily for families, which also owns Tile, is entering the ad biz, The Wall Street Journal reports. The company launched an advertising data sales business, investors were told last week when the company reported earnings […]

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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action

AdExchanger — Tue, 30 Apr 2024 04:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shifting Sands The CMA, England’s antitrust regulator, published its quarterly update on the Chrome Privacy Sandbox. Many “potential concerns” remain unaddressed. The report could be characterized as ominous for the Privacy Sandbox – especially considering Google kicked the can on depreciation yet again. […]

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What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time

AdExchanger — Tue, 16 Apr 2024 04:03:59 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Make It Make AdSense Google AdSense publishers are in crisis, as their RPMs (revenue per 1,000 impressions) have collapsed since late February, Search Engine Roundtable reports. The official Google support forum has been flooded with hundreds of complaints of RPMs dropping between 60% […]

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