European Union Archives | AdExchanger

TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat

AdExchanger — Tue, 02 Jul 2024 04:03:53 +0000

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations.

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Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy

Allison Schiff — Tue, 08 Aug 2023 10:00:45 +0000

There was a time, perhaps eight or nine years ago, when the industry could feasibly argue in favor of self-regulation because of the complexity of online advertising and the rapid nature of technological innovation. But that ship has long sailed, says Jules Polonetsky, CEO of privacy-focused nonprofit the Future of Privacy Forum, speaking on this […]

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It’s Better To Ask For Permission Than Forgiveness (In Europe And In General)

Allison Schiff — Mon, 07 Aug 2023 05:00:25 +0000

Asking for permission isn’t just polite; it’s legally required. European regulators are losing their patience with companies that attempt to use legitimate interest as their legal basis for processing personal data. Under GDPR, legitimate interest allows companies, in certain cases, to process personal data without consent so long as it’s collected legally and there’s a […]

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EU Regulator Wants To Break Up Google; Snowflake Plays Both Sides Of The TV Measurement Wars

AdExchanger — Thu, 15 Jun 2023 04:03:21 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm of the European Union, charged Google’s digital ad business with antitrust violations on Wednesday, CNBC reports. After a nearly two-year investigation, the commission found that Google’s end-to-end ad platform violates EU antitrust law. It pointed […]

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Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

Allison Schiff — Fri, 18 Jun 2021 04:35:18 +0000

From Ohio to DC and from London to Paris, regulators and consumer privacy advocates are sharpening their pencils and their knives. If you don’t have time to keep track of all the actions underway, the biggest takeaway is not to expect a quiet summer. Regulators are increasingly convinced that scaled data collection can harm competition. […]

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Facebook Transatlantic Data Transfers In Peril; Upstarts Threaten The Holdcos

AdExchanger — Mon, 17 May 2021 04:03:22 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Probed The Irish aren’t so lucky, at least not for Facebook, which could lose its ability to transfer data from the European Union to the US. On Friday, Ireland’s High Court issued a ruling that allows the country’s Data Protection Commission (DPC) […]

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Snap Permanently Bans Trump’s Account; IAS Acquires Amino Payments

AdExchanger — Fri, 15 Jan 2021 05:03:31 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh Snap! As crazy as it might be to imagine President Trump on Snapchat (although has anything about his four years in office made sense?) Donald does indeed have an account – with about 1.9 million subscribers – but not for long. Business Insider […]

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Tech Giants Lobby EU Lawmakers; The NFL Readies Makegoods As Ratings Drop

AdExchanger — Tue, 15 Dec 2020 05:03:30 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence […]

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Kepler Group Buys Infectious Media; Walgreens Is Latest Retailer To Launch An Ad Platform

AdExchanger — Fri, 04 Dec 2020 05:03:54 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media for an undisclosed sum. Read the release. The combined global programmatic agency company has 400 professionals across London, Singapore, New York, Philadelphia, Chicago, San Francisco and Costa Rica. The firms’ combined client roster includes Hasbro, […]

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Antitrust Crib Sheet: A Rundown On All Of The Big Tech Probes

Allison Schiff — Tue, 17 Sep 2019 14:27:48 +0000

Big tech can’t swing a cat these days without hitting an antitrust investigation. Google, Facebook, Amazon and Apple are all facing varying degrees of heat from the Department of Justice, the Federal Trade Commission, state attorneys general across the nation, the House Judiciary Committee and competition authorities around the world. It’s hard to keep track […]

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