Jonathan Stringfield Archives | AdExchanger https://www.adexchanger.com/tag/jonathan-stringfield/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 01 Jul 2024 21:09:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Jonathan Stringfield Archives | AdExchanger https://www.adexchanger.com/tag/jonathan-stringfield/ 32 32 TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat https://www.adexchanger.com/daily-news-roundup/tuesday-02072024/ https://www.adexchanger.com/daily-news-roundup/tuesday-02072024/#respond Tue, 02 Jul 2024 04:03:53 +0000 https://www.adexchanger.com/?p=407493 Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations.

The post TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat appeared first on AdExchanger.

]]> https://www.adexchanger.com/daily-news-roundup/tuesday-02072024/feed/ 0 Billions Of People Play Games – Yet Marketers Still Aren’t Spending https://www.adexchanger.com/gaming/billions-of-people-play-games-yet-marketers-still-arent-spending/ Tue, 14 Mar 2023 05:00:54 +0000 https://www.adexchanger.com/?p=367551 Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend is growing, but at a slower rate than other emerging channels. Video game ad revenue grew by 7% in 2022 compared to 2021, while CTV revenue grew by 32% and social media revenue grew by […]

The post Billions Of People Play Games – Yet Marketers Still Aren’t Spending appeared first on AdExchanger.

]]> Advertising Going Back For The Future: The Upside Of A Post-IDFA World https://www.adexchanger.com/data-driven-thinking/on-leaps-of-faith-and-advertising-going-back-for-the-future-the-upside-of-a-post-idfa-world/ Mon, 29 Mar 2021 16:30:16 +0000 https://www.adexchanger.com/?p=158700 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Stringfield, VP and global head of business marketing, measurement and insights at Activision Blizzard Media and Esports. Since Apple’s announcement of iOS 14 dropping support for IDFA, there has […]

The post Advertising Going Back For The Future: The Upside Of A Post-IDFA World appeared first on AdExchanger.

]]> It’s Context, Not Length, That Determines The Success Of Mobile Video https://www.adexchanger.com/on-tv-and-video/its-context-not-length-that-determines-the-success-of-mobile-video/ https://www.adexchanger.com/on-tv-and-video/its-context-not-length-that-determines-the-success-of-mobile-video/#comments Mon, 03 Feb 2020 05:05:48 +0000 https://www.adexchanger.com/?p=129310 “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonathan Stringfield, vice president and global head of business marketing, measurement and insights at Activision Blizzard Media. Video advertising on mobile – a reasonably recent phenomenon – has increasingly spurred conversations about optimizations and […]

The post It’s Context, Not Length, That Determines The Success Of Mobile Video appeared first on AdExchanger.

]]> https://www.adexchanger.com/on-tv-and-video/its-context-not-length-that-determines-the-success-of-mobile-video/feed/ 1