mergers and acquisitions Archives | AdExchanger

TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat

AdExchanger — Tue, 02 Jul 2024 04:03:53 +0000

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations.

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Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now

AdExchanger Guest Columnist — Mon, 29 Apr 2024 04:35:11 +0000

The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities. There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]

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LUMA: 2024 Will Be Better For M&A (No, Seriously This Time)

Allison Schiff — Mon, 22 Jan 2024 06:00:53 +0000

The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one. Despite a few deals scattered throughout the year and a small flurry in Q4 – including Omnicom’s monster $835 million acquisition of Flywheel Digital and Perion’s far smaller but still notable $100 million purchase of out-of-home DSP […]

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M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity

Allison Schiff — Wed, 27 Dec 2023 05:45:50 +0000

Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so gloomy? It’s a combination of […]

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Ad Tech M&A Is Still In The Doldrums, But There Are A Few Bright Spots

Allison Schiff — Wed, 11 Oct 2023 14:41:38 +0000

Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market. It’s unclear whether inflation will return, interest rates will continue rising or if there may yet be a recession on the horizon. (The answer to that last one depends on who you ask.) As a result, […]

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Will There Be An End To Ad Tech’s M&A Dry Spell?

Allison Schiff — Thu, 13 Jul 2023 07:00:01 +0000

Ad tech M&A has had a case of the Mondays since … late 2021. After the blistering pace of M&A during the height of the pandemic, deal activity in the ad tech sector slowed to a trickle in 2022 and has remained sluggish this year. According to LUMA’s most recent market report, released last week, […]

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LUMA: After The 2022 Doldrums, 2023 Will Be A Better Year For M&A

Allison Schiff — Mon, 23 Jan 2023 15:33:28 +0000

Tired in 2022: Growth at all costs. Wired in 2023: Realistic ad tech valuations. “We were in a 12-year bull run with very low interest rates for such a long time that the push towards growth [as the primary valuation driver] had gotten a little out of hand,” said Conor McKenna, a director at LUMA […]

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M&A In 2022: The Year Ad Tech Slowed Its Roll

Allison Schiff — Wed, 28 Dec 2022 11:00:35 +0000

Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of the year. The ongoing war in Ukraine, global supply chain issues that just won’t quit, signal loss, regulatory scrutiny, ad spending on the decline, tech […]

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LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots

Allison Schiff — Fri, 15 Jul 2022 14:15:55 +0000

It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the […]

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CTV And Mobile App Growth Are Behind 2021’s Sizzling Slate Of M&A

Allison Schiff — Mon, 10 Jan 2022 21:13:30 +0000

2021 was brought to you by the letters M&A. After a pandemic-induced lull in deal activity in 2020, last year was wall-to-wall consolidation across the media and marketing technology sectors. Total deal-making activity in 2021 was up more than 82% year over year, according to LUMA’s 2021 market report released last week. And you can […]

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