AdExchanger

Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It

Alyssa Boyle — Mon, 08 Jul 2024 05:00:41 +0000

Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community. Experts weigh in on how to effectively reach and resonate with this audience, despite a dearth of identifiable data.

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Why Vodafone Is Giving Out Grades For Its Creative

James Hercher — Mon, 08 Jul 2024 04:50:09 +0000

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative is either less important than ever or more important than ever. One way to get a handle on your brand creative is […]

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Minor Tweaks Can Produce Major Environmental Wins For The Advertising Industry

AdExchanger Guest Columnist — Mon, 08 Jul 2024 04:35:11 +0000

Reducing global climate emissions to a sustainable level requires such an overwhelming amount of work that the problem can feel disconnected from our daily lives. At work, becoming more sustainable can seem particularly daunting. Companies rely on factories and trucks, computers and offices. Becoming less reliant on these things requires capital investment. And many people […]

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Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen

AdExchanger — Mon, 08 Jul 2024 04:03:55 +0000

Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.

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This Startup Is Serving Up A Cocktail Of CTV And DOOH

Alyssa Boyle — Wed, 03 Jul 2024 04:55:06 +0000

BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.

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Comic: Feeding The Graph

Nate Neal — Wed, 03 Jul 2024 04:15:12 +0000

Happy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran in June 2011.

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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political

AdExchanger — Wed, 03 Jul 2024 04:03:17 +0000

Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?

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Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory

Anthony Vargas — Tue, 02 Jul 2024 16:15:34 +0000

Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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Travelers Just Want To Spend

Allison Schiff — Tue, 02 Jul 2024 10:00:53 +0000

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

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How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales

James Hercher — Tue, 02 Jul 2024 05:33:12 +0000

Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […]

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