AdExchanger Talks Archives | AdExchanger

Travelers Just Want To Spend

Allison Schiff — Tue, 02 Jul 2024 10:00:53 +0000

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

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MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To Tell

Allison Schiff — Tue, 25 Jun 2024 10:00:45 +0000

It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.

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Measure Me This

Alyssa Boyle — Tue, 18 Jun 2024 10:00:15 +0000

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.

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Making The Legal Case For Practical Ethics In AI

Allison Schiff — Wed, 12 Jun 2024 05:00:29 +0000

The best way for a brand to devise a company-wide policy for using generative AI responsibly is to get in there and start experimenting with the technology first, says The Brandtech Group's Betty Louie.

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The Case Against Last Click

Allison Schiff — Tue, 04 Jun 2024 10:00:53 +0000

If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect the full funnel.

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Lotame’s CEO Andy Monfried On The Company’s Next Phase

Allison Schiff — Tue, 28 May 2024 10:00:38 +0000

Signal loss is real, but don’t write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 this year. Also in this episode: Lotame’s reinvention of itself as a data collaboration platform.

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Don’t Call It A Comeback: The Reinvention Of Search Engine Marketing

James Hercher — Tue, 21 May 2024 15:47:17 +0000

With the rise of generative AI software and major changes to search platforms in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.

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A Sandbox Skeptic

Allison Schiff — Wed, 15 May 2024 05:00:52 +0000

What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.

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Is The Alt Video Currency Juice Worth The Squeeze?

Alyssa Boyle — Tue, 07 May 2024 10:00:11 +0000

Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.

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Roblox Breaks Into Programmatic

Anthony Vargas — Wed, 01 May 2024 13:00:20 +0000

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.

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