The Big Story Archives | AdExchanger https://www.adexchanger.com/category/the-big-story/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 28 Jun 2024 20:41:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png The Big Story Archives | AdExchanger https://www.adexchanger.com/category/the-big-story/ 32 32 The PET Project That Mozilla Acquired https://www.adexchanger.com/the-big-story/the-pet-project-that-mozilla-acquired/ https://www.adexchanger.com/the-big-story/the-pet-project-that-mozilla-acquired/#respond Thu, 27 Jun 2024 16:04:43 +0000 https://www.adexchanger.com/?p=407123 This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

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]]> https://www.adexchanger.com/the-big-story/the-pet-project-that-mozilla-acquired/feed/ 0 Cannes Lions, Generative AI Edition https://www.adexchanger.com/the-big-story/cannes-lions-generative-ai-edition/ Fri, 21 Jun 2024 05:00:10 +0000 https://www.adexchanger.com/?p=406575 At the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.

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]]> Nope, We Haven’t Hit Peak Retail Media Yet https://www.adexchanger.com/the-big-story/nope-we-havent-hit-peak-retail-media-yet/ Fri, 14 Jun 2024 13:18:26 +0000 https://www.adexchanger.com/?p=406262 The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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]]> Ranking The Open Web https://www.adexchanger.com/the-big-story/ranking-the-open-web/ Thu, 06 Jun 2024 16:01:59 +0000 https://www.adexchanger.com/?p=405141 SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk’s SP500+ product. Plus: Seedtag acquired Beachfront, a deal that’s emblematic of multiple trends in CTV, privacy and the rise of contextual.

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]]> The Shrinking Open Web https://www.adexchanger.com/the-big-story/the-shrinking-open-web/ Fri, 31 May 2024 11:00:11 +0000 https://www.adexchanger.com/?p=404830 The open web is getting smaller, with the squeeze happening in two directions: Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.

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]]> ‘Incrementality’ Is The Buzzword That Stole Prog IO https://www.adexchanger.com/the-big-story/incrementality-is-the-buzzword-that-stole-prog-io/ Fri, 24 May 2024 11:00:53 +0000 https://www.adexchanger.com/?p=404410 Well, that's a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go "a-ha" this week, including observations on commerce media, CTV and generative AI.

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]]> Measuring Muck https://www.adexchanger.com/the-big-story/measuring-muck/ Thu, 16 May 2024 17:18:03 +0000 https://www.adexchanger.com/?p=403823 Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

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]]> Data Dazzles Ahead Of The TV Upfronts https://www.adexchanger.com/the-big-story/data-dazzles-ahead-of-the-tv-upfronts/ Thu, 09 May 2024 16:37:53 +0000 https://www.adexchanger.com/?p=402882 Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

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]]> Privacy Sandbox Yellow Flags https://www.adexchanger.com/the-big-story/privacy-sandbox-yellow-flags/ Thu, 02 May 2024 14:13:28 +0000 https://www.adexchanger.com/?p=401930 Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.

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]]> The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo https://www.adexchanger.com/the-big-story/the-third-delay-for-third-party-cookie-leaves-ad-tech-in-limbo/ Thu, 25 Apr 2024 14:27:31 +0000 https://www.adexchanger.com/?p=401067 Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome. And what it means for ad tech.

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