LGBTQ+ Archives | AdExchanger https://www.adexchanger.com/tag/lgbtq/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 08 Jul 2024 05:43:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png LGBTQ+ Archives | AdExchanger https://www.adexchanger.com/tag/lgbtq/ 32 32 Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It https://www.adexchanger.com/data-exchanges/reaching-lgbtq-consumers-is-important-all-year-round-and-heres-how-to-do-it/ https://www.adexchanger.com/data-exchanges/reaching-lgbtq-consumers-is-important-all-year-round-and-heres-how-to-do-it/#respond Mon, 08 Jul 2024 05:00:41 +0000 https://www.adexchanger.com/?p=407654 Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community. Experts weigh in on how to effectively reach and resonate with this audience, despite a dearth of identifiable data.

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]]> https://www.adexchanger.com/data-exchanges/reaching-lgbtq-consumers-is-important-all-year-round-and-heres-how-to-do-it/feed/ 0 Winning Minds With Targeted Health Care Marketing https://www.adexchanger.com/agencies/winning-minds-with-targeted-health-care-marketing/ Fri, 14 Apr 2023 05:30:13 +0000 https://www.adexchanger.com/?p=370112 This piece is part of a series on targeted health care marketing, highlighting stories from people in the trenches throughout the industry. Read the first story in the series. People are notoriously bad at doing what’s good for them, according to Andy Semons, founder and strategic planning partner of communications company IPNY. Health care marketers […]

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