The Big Story features a roundtable discussion with the AdExchanger editorial team on the week’s top news stories. New and previously published episodes are available on this page and on your preferred podcast app.
The gap analysis of the Privacy Sandbox is out – and the gap is large. Plus, a case for why hype about first-party data hasn’t been matched in reality.
After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC’s first-ever AI tech summit.
At CES in Vegas, streaming services are turning out in force. Then, the lawsuit that pitted LG Electronics against Alphonso (now LG Ads), the startup it acquired.
The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that’s focused on first-party data.
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.
Marketers are choosing either Nielsen or alternative currencies (or both) for TV measurement. Learn what’s ahead for alternative currencies in 2024. Plus: the latest outlook on programmatic audio.
Marketers are wasting 25% of their ad spend on made-for-advertising websites and inefficiencies. And the ANA thinks consolidation and education are the solutions. Plus: 2024 ad spend will grow, but at a slower rate. And streamers will grapple with CTV’s rising ad spend and linear TV’s accelerating decline.
Google search ads appear on a host of unsavory and offensive sites, according to recent Adalytics research. And without any transparent reporting from Google, marketers can’t do anything about it.
