Why Vodafone Is Giving Out Grades For Its Creative
One way to get a handle on your brand creative is to, well, grade your homework, according to Anne Stilling, Vodafone’s global director of brands and media.
Guest Column
Christopher Morse
As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt
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Inside The Fall Of Oracle’s Advertising Business
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. What’s behind the ignominious end of Oracle Advertising?
Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon
If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.
Platforms Are Autogenerating Creative – And It’s Going To Be Terrible
This week, we’re diving into the most important thing in advertising – the actual creative – and how major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation.
Disney Expands Its Audience Graph And Clean Room Tech Beyond The US
Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.
Advertible Makes Its Case To SSPs For Running Native Channel Extensions
Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.
Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.
Writers
Podcasts
AdExchanger Talks
Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.
The Big Story
The PET Project That Mozilla Acquired
This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.