Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales
Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy.
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Inside The Fall Of Oracle’s Advertising Business
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. What’s behind the ignominious end of Oracle Advertising?
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Platforms Are Autogenerating Creative – And It’s Going To Be Terrible
This week, we’re diving into the most important thing in advertising – the actual creative – and how major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation.
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Verve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million
Verve strikes again! This time, it snapped up Jun Group, a mobile video and gaming ad business, for $185 million.
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Advertible Makes Its Case To SSPs For Running Native Channel Extensions
Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.
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The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media
Incrementality is a retail media term for attribution. It’s the attempt to measure the actual contribution of advertising to a business’ bottom line. But in a market where everything old is new and everything new has been done a thousand times, it’s important to focus on other kinds of incremental gains.
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TransUnion And Ally Bank Pilot The Notion Of A Movable Middle Audience
TransUnion is proposing advertisers target what it calls the “movable middles,” or category buyers who are not loyal to a particular brand.
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Why It Matters That Google Merchant Center Is Ditching The Word “Feed”
Some ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. The disappearance of the word “Feeds” is a sign Google is becoming less reliant on information provided by the brand or merchant to inform its marketing services.
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The New York Times And Instacart Integrate For Shoppable Recipes
The New York Times and Instacart are partnering for shoppable recipe videos.